Category: News

The results of the 8th Golden Pine Award under the financial technology industry were officially announced on 21st February 2022. With over 100 companies participating in the 31 awards competition, Sunline was selected as the winner for “Public Welfare Fintech Enterprise” with its strong accomplishment towards social responsibility through technology.

The Golden Pine Award is an online selection for the financial technology industry hosted by the mobile payment network. This annual grand ceremony aims to comprehensively display the development of financial technology companies in the past year from multiple dimensions such as enterprises, products, solutions, case studies, and innovation.

As a strong leader and public listed company in the field of financial technology, the development of Sunline originated from society. While the business has achieved rapid development, Sunline actively fulfilled its due missions as corporate social responsibility. At the beginning of the outbreak, Sunline drove a few employee donations totaling RMB 9.217 million. Last year, a new round of domestic epidemic broke out and in order to help with epidemic prevention and control, Sunline donated nearly 1,000 sets of protective clothing to communities and hospitals, demonstrating corporate responsibility with practical actions. During the Henan rainstorm, Sunline prepared raincoats, rubber shoes, instant food, and other disaster relief materials required by the local area, and launched the “Flood Control and Disaster Relief Fundraising Activities” among its employees to carry out the rescue operation.

Sunline has always been a leader in financial technology innovation and has empowered the development of the industry with leading technology, while never forgetting to fulfill its social responsibility. Over the past two decades, the original intention is as strong as a rock, and the company has worked hard to help with the implementation of the national financial security and controllable strategy with advanced technology, help financial services cater to the real economy, empower digital transformation, bringing Chinese financial technologies overseas, and lead global financial institutions to move towards the future of digital intelligence. We firmly believe that social responsibility is an obligation rather than a choice. In the future, Sunline will continue to combine corporate development with social responsibility and contribute to the country’s economic and social development.

 

Further reading:

Action to help Henan:

On July 17, 2021, Henan Province suffered a heavy rainstorm, affecting 14.5316 million people. Many infrastructures were destroyed, farmland was flooded, houses collapsed, and people’s lives and property suffered heavy losses. In order to help the people of Henan tide over the difficulties as soon as possible, from 25th to 26th July, Sunline conducted a comprehensive collection and investigation of the disaster-affected needs in Henan, and simultaneously launched the “Flood Prevention and Disaster Relief Fund-raising Activities” among employees, advocating that each of our Sunliners should bravely shoulder social responsibilities and contribute their own strength to the people in the disaster-stricken area. For the use of disaster relief funds, Sunline has donated materials to the front-line rescue workers in Fugou City and Xihua County in Zhoukou City and the people in the resettlement sites in the disaster area by purchasing raincoats, rubber shoes, etc. Flood control materials and food such as ham were delivered to the disaster-stricken areas in the two counties.

Epidemic relief actions:

Since the outbreak of the new crown epidemic in January 2020, the company has launched an employee epidemic relief fund-raising activity with the theme “the country is in trouble, our generation is responsible”, raising RMB 9.217 million within the company and helping 1,630 patients from 16 provinces in the society. In August 2021, a new round of domestic epidemic broke out. Much medical staff and community workers stood by day and night. In order to add a safety guarantee to the front-line staff fighting against the epidemic, Sunline decided to donate protective clothing to the high-tech community of Yuehai Street, Nanshan District, and the Overseas Chinese Town Hospital of Nanshan District, to help the epidemic prevention and control in Nanshan District, Shenzhen with practical actions.

As an important participant in the domestic non-performing asset industry, local asset management companies (AMCs) play an important role in maintaining financial stability and resolving financial risks, especially through the acquisition and disposal of non-performing assets of local financial institutions. The application of financial technology has greatly improved AMCs and they have better played their role as the “financial stabilizer” with their own core competitiveness.

Sunline’s asset core comprehensive management platform adopts technologies such as micro-service architecture, front-end and back-end separation, as well as low-code development to achieve efficient management and disposal of non-performing assets which will help AMCs achieve more with less in the process of fully realizing digital transformation.

Transformation is imperative with the dual drive of internal and external pushes

Between December 2021 and January 2022, two heavyweight guidance documents on the digital transformation of banks, the People’s Bank of China’s “Fintech Development Plan (2022-2025)” and the China Banking and Insurance Regulatory Commission’s on the ” Digitalization of the Banking and Insurance Industry” have been issued successively, providing guidance and requirements for the entire industry to adapt and transform in lieu with the digital economy. Leveraging the power of financial technology has become an important direction for enterprises to implement digital development strategies.

As the scale of non-performing assets of banks has risen in recent years and local government debt has increased progressively, the state has successively approved more local AMCs. Compared to the four major AMCs, local AMCs have more advantages in disposing of small, large, and scattered non-performing assets, with more flexible and targeted disposal methods, and better collaboration with local governments and judicial departments to improve disposal efficiency.

Referring to the development route of the four major domestic AMCs, after the completion of the disposal of policy-related non-performing assets assigned by the state, they all chose the diversification strategy as the way out for their commercial transformation. From the perspective of operating results, diversification has enriched AMC’s non-performing asset disposal methods, which has greatly promoted AMC’s return to its main business of non-performing assets and improved its ability to dispose of non-performing assets.

One of the AMC decided to establish a core business system for asset management and use financial technology in order to develop a diversified business strategy, comply with market trends and relevant policy requirements, meet higher standards for market development, company management, and future business development as well as promote the comprehensive promotion of its own digital transformation through:

(1) An integrated business system

Comprehensively sort out the business processes and scenarios of each line of the company, rationalize the relationship between optimized process operations, risk management, and decision analysis, as well as design a multi-level system function system.

(2) Integrated asset data

Integrate multi-line, multi-level and multi-dimensional data, centralize data collection, establish asset standards, and solve the problems of missing data, confusing definitions, and repeated entry.

(3) Meeting the internal control requirements

Realize the management and control requirements of the company’s centralization, differentiation, refinement, and specialization.

(4) Meeting external regulatory requirements

The new regulatory regulations are gradually refined and implemented to meet the gradual advancement and evolution of the regulatory model from static to dynamic, from local to overall as well as from results to processes.

(5) Improving the level of informatization construction

Complete system construction, with the help of the application of new system technology, promote the construction of system informatization.

Leveraging on the strength that doubles quality and efficiency of the new system

With its in-depth interpretation of policies, deep understanding of the industry and business needs, strong technical capabilities centered on microservices architecture, as well as innovative solutions and product services that help customers adapt to future markets, Sunline was granted the project in April.

After the project team settled in, whether it is demand change or product optimization, they have always adhered to the principle of efficient execution, attention to detail, as well as providing careful and meticulous services to ensure that the project is delivered on time. After half a year of demand research, system design, product development, the project was successfully delivered and launched in November 2021.

The new generation core business system adopts technologies such as microservices architecture, front-end, and back-end separation, and low-code development to lay a solid foundation for customers’ digital transformation.

(1)  Microservice Architecture

Features continuous integration (CI), continuous deployment (CD), agility, scalability, faster delivery, higher developer productivity, as well as easier debugging and maintenance.

(2) Front and rear separation

It has the characteristics of completely liberating the front end, improving work efficiency, further clarifying the division of labor, improving local performance, reducing maintenance costs, reasonable design, and enhancing user experience.

(3) Low code development

It has the characteristics of lower cost and efficiency, lower technical threshold, faster integration, and response.

The asset management core business system performs standardized management, recording, and archiving in the system through business online, refines the entire business process into multiple modules, integrates data to generate reports, and provides data reference and decision-making for the management. At present, the system has successfully launched 150+ customers, 100+ debtors, 50+ assets, and 60+ projects, providing comprehensive services and support for customers’ daily operations. The new core system can be flexibly applied to multi-scenario businesses to meet product innovation.

Through the construction of the core business system, it helps customers to realize the structuring, processing, refinement, standardization, and digitization of comprehensive business, which effectively supports the development of customers’ business, enhances their market competitiveness, responds to the policy needs of the country’s digital transformation, and satisfies their future development needs.

Recently, the Cyber Security Center of the Ministry of Industry and Information Technology announced winners of the innovative application solutions for digital technology integration of 2021. Sunline’s “distributed core banking system” was awarded “2021 Digital Technology Integration Innovation Application” under the “Solutions” and “Technology Innovation” fields with its advanced technology and industry demonstration.

This event was hosted by the Network Security Industry Development Center of the Ministry of Industry and Information Technology as well as the Information Center Technology Innovation and Application Collaboration Group. Nearly 700 effective solutions from hundreds of companies participated in the evaluation. Five-dimensional driving forces and implementation service abilities in terms of technological advancement, business support capabilities, application demonstration effects and industrial contribution were considered. The selection process took four months to run through a total of 126 typical solutions, 30 excellent practice cases and 62 individual innovation cases. This award aims to provide directional guidance for the promotion of new technologies and applications, to help the transformation and upgrading of informatization and digital technology application.

Sunline has always focused on financial technology innovation, taking the lead in launching the first new generation distributed banking core business system in China, giving new vitality to the digitalization of the financial industry, and continuously injecting innovative momentum into the development of digital technology applications.

Under the wave of innovation-driven era, Sunline’s new generation distributed banking core business system supports a new ecological operating environment, fully integrates with operating systems, databases, ARM chip servers and storage, etc., and comprehensively builds a new ecosystem of core systems to accelerate the promotion of my country’s financial Industry letter creation process.

At present, the solution has helped many financial institutions such as Ping An Bank, Zhangjiagang Rural Commercial Bank, China CITIC Bank, Kunshan Rural Commercial Bank and others, playing an advanced demonstration effect in the localization application of the financial industry with significant milestones in the field of domestic financial credit innovation.

With the intensive introduction of relevant documents such as the “14th Five-Year Plan”, and the in-depth application of new-generation information technologies such as cloud computing, big data, artificial intelligence, and blockchain, the process of technological innovation and industrial application integration in the advancement of the innovation-driven industry is underway. In the future, Sunline will continue to promote the transformation of financial information technology as its own responsibility, continue to promote the implementation of the full-stack domestic core business system in more financial institutions, break through the bottleneck issues of financial information technology, and inject strong impetus into the innovation-driven industry, to ultimately realize the independence and controllable security of national financial information.

In line with the “Financial Technology Development Plan (2022-2025)” recently issued by the People’s Bank of China emphasizes that we must adhere to innovation-driven development, Sunline has always stuck to our original goals to earnestly fulfill the mission of serving the real economy, promote high-quality digital transformation for the financial industry and drive the development of the digital economy. The modern financial system contributes financial strength to the construction of a new development pattern and the realization of common prosperity.

In 2021, Sunline integrated core systems, digital finance, and other businesses with financial business scenarios to build a new development pattern that enables more efficient empowerment of the digital transformation of banking business systems as well as promotion of the transformation of banking credit creation. Looking back on 2021, the development of Sunline’s digital financial business can be summarized as “dual-aspects, multi-faceted, and one-ecosystem”.

Technology engine

“Dual-aspects ” – the two core foundations of Sunline’s core system, providing a fertile ground for the rapid development of Sunline’s digital financial business.

1. Unified “microservices + unitized” distributed core technology architecture

Sunline has led the development of the core system of banks for two decades and has built the only core system in the banking industry that realizes “microservices + unitized” architecture, focusing on the gradual transformation from a robust and reliable “steady state” to support massive data and pulse-type business processing based on the required “sensitive” unitized distributed technology and business architecture.

The distributed core technology architecture has the advantages of flexible deployment and unlimited dynamic expansion, realizing customer-centricity, financial productization, interest rate marketization, and data service standardization, ultimately realizing full support of the rapid development of the online and offline integrated business as well as meeting the rapid product iteration. At present, it has been applied in many banks and has been recognized by major state-owned banks. It is an inevitable trend for the development of the core system of banks in the future.

2. Unified development process

In terms of technical architecture, a new development process is adopted to reconstruct the business model, which makes the development of the bank’s complex system simpler and better integrates business and technology.

Market Butterfly Change

“Multi-faceted” – On the basis of a unified technology full stack and unified development process, the digital financial business line has reshaped the core system, credit card core system, credit system, payment system, etc., and achieved an important stage in 2021’s progress.

1. New transition of the core system

In 2021, the new core technology platform project of a large state-owned bank, the unitized deployment components of a large state-owned bank, and the digital supply chain financial service project have all entered the batch launch or are in the final production preparation stage.

Sunline has innovated a new project methodology for the implementation of the banking system in practice, and built a professional team with new thinking to meet the higher requirements and challenges of large bank projects, fully and flexibly allocate resources and maximize team effectiveness.

Relying on the innovation ability and senior industry accumulation of each team, Sunline deeply participates in the new core construction of a large state-owned bank. In the journey of Sunline to a safe and controllable state-owned bank, every successful delivery is growth and evidence of transformation.

After precipitating the experience of the technology platform of major banks, Sunline extracts stronger core system capabilities to greatly improve market competitiveness as well as influence and lead the development of the industry.

2. New breakthroughs in multi-layered banks

In the core field of banking, Sunline has always been in a leading position, and its customers cover nearly 100 state-owned and policy banks, joint-stock banks, city commercial banks, rural commercial banks, provincial rural credit, Hong Kong and Macau banks, private banks, virtual/direct sales banks, etc. It is an ideal partner for the digital transformation of various banks.

Equal Ocean mentioned in an analysis report on the core system of banks that in terms of the number of core systems in the past five years, Sunline has occupied half of the country in the field of city commercial banks, and is gradually infiltrating more major banks.

Winning bids for new core system construction projects such as Gansu Rural Credit Bank and trillion-level city commercial banks, and the commissioning of new core systems for Kunshan Rural Commercial Bank, etc., are all the continuous efforts of the down-to-earth and step-by-step development of Sunline’s core banking system to advance the development and lead industry competitiveness.

3. New channels for credit card core system

In the past two years, the credit card core system of China’s banking industry has entered a new round of innovation and upgrading cycles. Sunline has developed the core systems for large state-owned banks’ credit card business, creating many benchmarking projects in the core credit card fields such as Ping An Bank and China CITIC Bank with leading technology of unitized distributed architecture.

Minsheng Bank’s Credit Card Business was the first credit card center to start the relocation of the Yinshu Custody System, which has a wide range of market demonstration effects and brand communication effects. Combining practical experience and industry development trends, Sunline takes the winning of its consulting project as the entry point and is ultimately awarded the implementation, opening up full-stack services from consulting to design demand, development, testing, online, and reception.

In addition, the two key systems of credit card core system authorization and card issuance of the Bank of Communications, which was developed by Sunline, have also entered the final production preparation stage.

Sunline is promoting the digital upgrade of the bank’s credit card system with milestone projects.

4. New Layout of Direct Banking

In 2021, Sunline will deploy in the field of independent legal person direct sales banking, which is an innovative move to build an ecosystem.

A major state-owned bank’s direct-selling bank project was launched

The bank has launched a business system group consisting of 13 systems based on enterprise-level architecture. Sunline is responsible for all-around middle-office support including business middle-office, technology middle-office, data middle-office, operation middle-office, and risk middle-office. The number of systems accounts for 90% of the total system construction requirements of the bank.

Sunline builds the channel between business and information technology through enterprise information technology architecture planning, realizes the effective integration of business strategy and informatization construction, supports tens of millions of customer capacity and the average daily transaction volume of one million with advanced technical architecture to scale as the bank’s business development, ultimately realizing the bank’s goal of building a light-duty smart bank, serving “agriculture, rural areas, and farmers”, helping small and micro businesses, and benefiting the general public.

The direct banking project of a joint-stock commercial bank went online

The digital bank is positioned as a pure online business. Its business goals are to take root in inclusiveness and to emphasize financial digitization with no physical outlets, and purely online operations.

Based on a deep understanding of the banking business, Sunline has made all-round innovations from the three dimensions of platform ecology, application architecture, and business model, helping the bank to make use of digital technology to innovate service models, so that its business models and market strategies are always centered on users. Continuous observation of user demand dynamics, constant negotiation with external partners, and insight into undiscovered needs in the market are important practices of Sunline in scene finance.

Sunline took the lead in proposing the core concept of the Internet in 2015. On the basis of the traditional banking core system, it has carried out Internet-based and digital upgrades, focusing on business innovation, reshaping the infrastructure, strengthening capacity building, building platforms, strengthening services, and cultivating scenarios that focused on user value.

The launch of the two direct-selling banks is the perfect “answer sheet” for Sunline’s digital transformation, creating a new situation in the construction of a new smart bank.

Innovative-driven ecosystem

“One-ecosystem” – Sunline has continuously achieved remarkable results in banks in different circles such as large state-owned banks, joint-stock banks, city commercial banks, rural commercial banks, and provincial rural credit in the field of credit innovation.

In 2021, Sunline has made remarkable achievements in innovation-driven full ecological construction and achievements with the ability to combine various operating environments to accelerate the application process of financial innovation.

Sunline and Huawei have joined forces, and successively released Huawei Cloud GaussDB joint solution, integrated data asset joint solution, and distributed new core joint solution, covering core systems, big data, and other business fields. Banks have been rapidly promoted and implemented, enabling digital transformation and upgrading with the full stack of financial technology innovation. In addition, the depth and breadth of the cooperation between Sunline and Huawei have been continuously upgraded, and continuous efforts have been made in open-source communities, overseas expansion, etc. The two parties will continue to work together to promote ecological integration.

Sunline and Tencent focused on the field of financial technology, launched a joint solution of distributed core system & Tencent TDSQL, jointly pioneered the field of credit innovation in China’s banking industry, and created the first domestic bank core system software and hardware to be independently controlled. The core business systems include benchmark projects of domestic databases and have been put into operation in WeBank, Zhangjiagang Rural Commercial Bank, Ping An Bank, Kunshan Rural Commercial Bank, and other banks.

Under the development pattern of China based on the domestic big cycle and promoting the dual cycle, Sunline is forming a multi-party open and cooperative full-chain ecosystem with its rich practice in independent innovation and safe and controllable application of core systems, and actively builds a full-chain ecosystem based on the entire financial scene. secure and controllable ecosystem.

Conclusion

Sunline has been leading the innovation of the bank’s core system for two decades, maintaining a high and high standard rate, and developing all the way through the circle. The hard-core strength is obvious to all. With the blessing of the big bank projects in 2021, the organization’s technology, solutions, and personnel capabilities have achieved leaps and bounds development.

At present, the only core system in the banking industry to achieve “microservices + unitized” architecture fully meets the requirements of the banks’ future developments.

The project team has access to various levels of banking service experience and has a deep understanding of various scales of the banking business

Sunline focuses on the deep integration of technology and business, has a leading enterprise-level structure, builds a moat for sustainable development for banks, and rides on the express train of digital acceleration, heading for a new 2022.

 

In January 2022, the “Fintech Development Plan (2022-2025)” issued by the People’s Bank of China clearly stated that accelerating the digital transformation of financial institutions, strengthening the prudential supervision of financial technology as the mainline, injecting digital elements into the whole process of financial services, and integrating digital thinking through the entire chain of business operations, focusing on the technological drive and data empowerment of financial innovation.

In 2021, based on multiple regulatory requirements such as new accounting standards and tax laws, Sunline has integrated digital thinking into all business sectors of smart financial management business, helping customers achieve digital and intelligent innovation and transformation of financial management systems and promoting new financial accounting service model.

Zhou Lan, General Manager of Sunline’s Smart Financial Management Business expressed, “Sunline provides advanced IT systems for users in the financial industry and with Sunline Smart Financial Management Solution, contributes value to customers in the fields of ‘business finance’, ‘shared finance’, and ‘strategic finance’, especially in terms of the management accounting system. The system approves, controls, and analyzes nearly 100 billion expenses annually and supports more than 100,000 employees to conduct collaborative accounting processing through the system. Many major financial institutions use Sunline’s comprehensive system for strategic control, budget preparation, marketing incentives, and full staff assessment.”

In the past year, Sunline’s smart financial management business has achieved fruitful results in terms of market development and business innovation.

Market development

2021 is a great development for Sunline’s smart financial management business. The general ledger, performance management, financial management, asset management, budget management, management accounting, and other system businesses have thrived, winning more than 30 customer projects and successfully helping more than 50 customers go live.

Major banks

Sunline’s smart financial management business has continued its outstanding performance in the major banks and has forged more profound skills in the project implementations for these banks.

1. State-owned bank

Won the performance management project for a large state-owned bank and successfully put it into production in the same year, helping improve the refinement and intelligence level of its internal and external performance appraisal management and value analysis.

2. Joint-stock bank

Won the management accounting project of a joint-stock listed bank, gradually advancing bank management accounting from the engine measurement stage to the deepening application stage, and continuously enriching the application practice of bank management accounting.

3. Provincial rural credit

The provincial rural credit market is still the highlight of Sunline’s smart financial management business. A unified accounting platform has been established for rural credit in a certain province, the operation and maintenance pressure of core and other major business systems have been greatly reduced, and business innovation has become more agile with enterprise-level and mid-level accounting processing laying the foundation for the digital transformation of the bank’s overall IT structure.

4. City commercial bank

Sunline’s smart financial management business has begun to show its leading position in the field of city commercial banks, and customer satisfaction has been incessantly improved with each delivery.

The new generation financial management system for Bank of Chengdu

The system realizes the full life cycle management of expenses, improves the integration ability, realizes the whole process connection, avoids information islands, and provides a high-value business-finance penetrating data foundation for cost and expense analysis, enabling Chengdu Bank to be the first in Southwest China to truly become the financial institution with integrated cost management, control of business and finance and the benchmark in the follow-up financial model transformation of Southwest China.

General ledger system for Bank of Nanjing

Successfully replaced foreign systems, enabling it to successfully achieve the first-stage goal of domestic innovation. While improving the efficiency of daily general ledger management, a lightweight financial data mart has been constructed to accelerate the consolidation of group accounts and the issuance of annotated reports, achieving refined financial management goals such as financial analysis, data change analysis, and early warning.

New generation intelligent financial system for Zhejiang Tailong Bank

Undertakes business systems, distributes management applications, closely interconnects data with a large number of systems to realize business and financial integration through scene-based management of expenses, providing high-value and penetrating business data for business decision-making.

5. Rural commercial bank

The momentum of Sunline’s smart financial management business in rural commercial banks is still strong.

Comprehensive budget system for Zhangjiagang Rural Commercial Bank

The comprehensive budget system of Zhangjiagang Rural Commercial Bank was successfully launched, realizing the comprehensive budget management system of “full content, full process, and full organization”. The budgeting and analysis efficiency provide the impetus for the bank’s strategic transformation.

Management accounting system for Kunshan Rural Commercial Bank

The Construction of a management accounting system for Kunshan Rural Commercial Bank with data mart as the base and FTP\CA\PA as the specific management tool comprehensively enhances the refined management capabilities of Kunshan Rural Commercial Bank, improving the scientific and timeliness of its business decisions.

The asset management industry is promising

Sunline’s smart financial management business started in the banking industry, serving hundreds of banking customers and gradually entering into the market of asset management companies, consumer finance companies, factoring companies, fund companies, and other non-bank financial institutions and investment companies.

In 2021, the financial management team of Sunline won the bid for the comprehensive business management system construction project of Shenzhen Asset Management. Sunline combines the current situation of Shenzhen’s asset demand and structure planning with the market’s advanced technical means to build a comprehensive business management system solution that conforms to the development of Shenzhen’s asset business. The solution supports the microservices of business components and has strong scalability, stability, and business adaptability. It can quickly respond to business innovation or changes, and fully empower the informatization and digital development of Shenzhen Asset Management.

Sunline adheres to customer-centricity and has established a good reputation in the industry with advanced microservices, distributed technology, and rich experience in asset management project implementation, winning the projects for Henan Assets, Guangzhou Assets, etc., showing Sunline’s deep precipitation in the asset management industry, and its role as an industry benchmark.

The innovation in the scheme and technology of the Guangzhou Assets Personal Loan Project fills the gap in the intelligent management of personal non-performing assets, which is a milestone in the field of asset management.

The implementation of asset microservices in Henan has opened up a new wave of microservices in the asset management business and provided a constructive reference for the subsequent digitalization and informatization transformation of related fields.

Product innovation

Under the transformation trend of financial digital transformation, the separation of finance and business has brought many problems to the operation of enterprises. Opening up business and financial data and reconstructing the management model of business-financial integration have become an important joint of reform.

After years of development, Sunline has developed 13 smart financial management product suites with completely independent intellectual property rights based on advanced foreign experience and domestic business management practices and has applied for software copyrights for them.

In 2021, based on new technologies such as big data, artificial intelligence, mobile internet, and cloud computing, Sunline realized the trinity of “strategic finance”, “business finance” and “shared finance” at the product level. Sunline has created the era of transaction-level general ledger functions in the banking industry, and further pioneered the management concept, structure, and products of “mid-end accounting”, continuing to innovate in various business fields:

1. Enterprise-level accounting center

Provides unified, accurate, and timely accounting and processing capabilities for various bank businesses; both “tight” and “loose” business and financial integration, from “one account for bank-wide accounting” to “one account for bank-wide value accounting”, realizing stronger accounting reporting capabilities.

2. Intelligent financial management

Realizes intelligent identification and filling of forms on the employee side, intelligent risk control and smart entry on the financial side, efficient and rapid approval and intelligent analysis on the leadership side, improving the management and operation efficiency of the bank in an all-rounded way, strengthen risk control, and create new value.

3. Performance Management

Based on “three-dimensional, intelligent and visual” value management, it fills the gap of lack of intelligent analytical performance in the market and leads the development trend of bank performance management.

4. Budget management

With the help of new technologies such as big data and artificial intelligence, smart decision support is provided around the operating elements of financial institutions, which helps financial institutions better manage resources intensively and empower business management, improving business decision-making capabilities.

5. Management accounting

It is the first in the industry to propose a complete business solution for digital management accounting, build a theoretical system and implementation path for digital management accounting. This theoretical system helps to promote the practice of digital transformation of commercial banks, improve the efficiency of management accounting tools and lead the transformation of the theoretical system of management accounting in the industry to become a leader in the industry.

Sunline’s smart financial products regard bank operation and management as a systematic whole and realize “four integrations”, namely: standard data integration, product function connectivity, management application collaboration, and interactive experience optimization. It has developed a comprehensive product design, formed a management collaboration of “strategy-organization-process-performance”, completely solved the dilemma of the construction of an island-type management information system faced by banks, and continued to help commercial banks build a core management system with the characteristics of China’s banking industry.

In addition, in order to meet the market demand for the localization of domestic innovation, the business line of Sunline Smart Financial Management will start the work of adapting the technology platform to localized software and hardware in 2021, covering servers, databases, operating systems, middleware, terminal machines, terminals, operating systems, terminal browsers, streaming software, layout software, etc., in order to have the ability to optimize various combinations of domestic environments.

The team behind

Behind professional services and technological innovation is always people. Sunline attaches great importance to talent training and team stability, and fully supports the construction of talent teams through scientific talent management mechanisms and career development channels.

In 2021, with the development of the business, the talented team of Sunline Smart Financial Management’s business continued to grow, including more than 60 experts at the expert level and nearly 300 middle and high-level personnel at the backbone level. More than 100 various advanced training in internal organization management, technology, products, business, etc., have helped improve professionalism, and build the overall talent competitiveness of Sunline.

In just a few years, Sunline has achieved a leading position in the industry in important fields such as bank transaction-level general ledger, intelligent finance, comprehensive value management, and asset core systems.

It is the unswerving mission of Sunline to help banks realize the digital transformation in the field of accounting and management. In 2022, Sunline’s smart financial management business line will keep its mission in mind and strive hard, so that customers can deeply feel the extraordinary responsibility and power of Sunline people.

In 2021, Sunline’s smart financial management business has achieved fruitful results in market development and business innovation. In 2022, we will continue to move forward and help more customers with extraordinary responsibility and strength!

Based on 36 Krypton’s report, “The digital economy is the most important business opportunity in the next decade. At present, the contribution rate from the development of the digital economy to GDP growth has exceeded 67%, and it has become the key force driving the development of my country’s national economy. In the future, its value will further increase.”

In January 2022, the “Financial Technology Development Plan (2022-2025)” issued by the People’s Bank of China clearly stated that the building of data capacity should be comprehensively strengthened, the orderly sharing and comprehensive application of data should be promoted under the premise to ensure security and privacy, and data should be fully activated. The potential of factors can effectively improve the quality and efficiency of financial services.

With the popularity of digitalization, data assets have become an important driving force for the business development of financial institutions. From transforming to business digitization to a digital asset, asset service, and service business, Sunline activates the potential of the bank’s data elements, helping them build an integrated data closed loop and a smart bank with the support of financial technology.

In 2021, Sunline’s big data business continued to strengthen its own development in various aspects including breakthroughs in major banks, market expansion, business innovation, program coverage, customer management, organizational development, and ecological cooperation, in order to provide customers with higher quality, enriched products, and services, enhanced data assets content and maximize data value mined.

Continues to make breakthroughs in Major Banks and leads the way in professional services

In 2021, the big data business of Sunline continued to expand to the major banks and was still unstoppable in the competition for leading customers.

In terms of cooperation with large state-owned banks, Sunline’s big data has expanded from data governance to more comprehensive and in-depth collaboration at the bank level or field level.

In terms of cooperation with leading joint-stock banks, the big data business has won the trust of many customers, and the scope and depth of collaboration have made obvious progress. Together, they have achieved multi-faceted data cooperation and more innovative attempts such as enterprise-level data projects.

In addition, it has also continued to achieve market breakthroughs in various types of enterprises such as securities, financial companies, trust companies, group companies, and financial infrastructure.

Sunline’s big data business actively implemented Sunline’s corporate culture, and in line with the guiding ideology of creating value for customers, we have completed timely and high-quality projects for China Merchants Bank, Ping An Bank, Hengfeng Bank, Bank of Shanghai, Bank of Ningbo, Bank of Nanjing, Anxin Securities, Ping An Trust, Penghua Fund, CGN Finance and other customers, playing a major role and contribution to the construction of the customer’s secure data system.

Innovation and all-round efforts

The overall solution of Sunline Big Data can be summarized into five aspects: “acquisition, collection, management, analysis, and application” and our continuous improvement in terms of applications provides customers with comprehensive end-to-end big data solutions.

Focusing on these five aspects, Sunline’s big data continuously innovates at multiple levels and breakthroughs in existing achievements, independently developed 23 products, and applied for 19 software copyrights.

1. Innovative solution

In addition to the continuous optimization and enhancement of the original solution, the big data business of Sunline has combined market requirements to incubate innovative solutions such as IoT data middle-end, blockchain data application, data element marketization, DataOps, etc.

2. Innovative technology prototype

A total of nearly 50 technical prototypes have been sorted out, including delivery, database, big data platform, big data platform components, other software tools, solution integration, etc. Among them, there are nearly ten innovative technology prototypes, which significantly improve the efficiency of delivery and development.

3. Innovative business prototype

Sort out data dictionary project models covering multiple industries, various market models, and data application models in various scenarios, and lay a solid foundation for data assetization.

4. Innovative product

Based on the market gap and differentiation of subdivisions, Sunline continues to strengthen product research and development in the field of big data. More than ten core products such as the platform have been invested in research and development to lead customer needs and maintain strong competitiveness.

Among them, the intelligent marketing center won the Bronze Award in the 2021 National Finals of the Kunpeng Application Innovation Competition, the Gold Award in the Shenzhen Division of the 2021 Kunpeng Application Innovation Competition, and the 3rd Financial Data Intelligent Excellent Solution Selection Experts recommended it as the TOP10 excellent solutions and marketing innovation excellent solutions. The data service platform won the 2021 Enterprise Digital Governance Pioneer Practice Case Award issued by the China Academy of Information and Communications Technology.

Sharing wins with our customers is one of the three core values of Sunline.

Sunline has established partnerships with professional manufacturers in the field of big data ecology to expand the construction of the ecosystem.

1. Based on Huawei MordelArts, RTD, MRS, DWS and other software products to build and release three joint solutions of localized marketing, risk control and data asset management, forming from data collection to data integration, data calculation, data application, data assets management and other comprehensive financial fusion data lake solutions.

2. Connect with the data platform software of companies such as NTU, Xinghuan, Jushan, and WeBank to fully meet the needs of various data application scenarios.

3. Conduct in-depth communication with other 7 institutions on collaboration plans, enrich data collection, improve data security management, and prepare technical reserves for the relevant needs of data application scenarios such as data visualization, data analysis, graph calculation, and risk application.

Diverse organization management boosts talent cultivation

General Secretary Xi Jinping emphasized at the 2021 Central Talent Work Conference, “Take the road of self-cultivation of talents.”

1. Organization size

The scale of Sunline’s big data line organization is about to exceed 2,000 people, with technical personnel accounting for 98%. There are also 3 data expert award winners, 100+ senior experts, and 300+ people with various data consulting capabilities. In terms of organizational structure, practice the management model of the middle office of the organization.

2. Personnel management

In terms of personnel management, the company continued to practice a continuous learning culture, improved the management position certification system, reserve cadre certification system and project manager training system, conducted management skills training, project management ability training, company-level business and technical general training, interviewers as well as more than 100+ sessions of training, virtual team training, etc.

3. School-enterprise collaboration

Sunline’s big data business attaches great importance to the joint talent training with external training institutions and universities, collaboration with Danai, Chinasoft and Snail, regularly hold online job fairs to explore diversified training programs; conduct joint development and training of data courses with the Guangdong University of Technology, Shanghai University of Applied Sciences, etc., to establish directional training for college students, internship and employment exchange mechanism. In 2022, we will continue to improve the cooperative recruitment mechanism. Social recruitment, school-enterprise cooperation, and training institutions will be promoted in parallel to establish an efficient human resource pool.

In 2022, Sunline’s big data line will continue to promote the implementation of Customer 2.0, Solution and Product Innovation 2.0, Organization 2.0, and other strategies, activate the team, stimulate creativity, improve service capabilities, and contribute to the future digital transformation of the banking industry.

From 17 to 19 November 2021, HUAWEI CLOUD & CONNECT Thailand was held at Central World of Bangkok City in conjunction with Asia-Pacific Innovation Day, with live broadcasts, on-site exhibitions, and insights shared by industry experts. Jointly hosted by Huawei and Bangkok Post, the summit by the theme of Powering Digital Thailand 2021 convened more than 60 exhibitors and exceeded 3,500 participants to attend and explore the role of digital technologies in creating new values for businesses.

The same theme of Powering Digital Thailand this year has enabled the deep dive practical application sharing of technologies like Cloud, 5G, AI, and Digital Power in all industries. Together with industry partners and experts, participants explored how the acceleration of digital transformation can unlock new potential, markets, and business models for organizations of all shapes and sizes during the post-pandemic economic recovery for Thailand and the Asia Pacific region. As the leading financial technology service provider and preferred partner of Huawei Cloud, Sunline was invited to speak at the Cloud Transformation Drives FSI Innovation and Agility Session, represented by Matthew Chen, CEO of Sunline Holding to share his insights on how to transform Banking with Chinese Wisdom.

If you missed the session at 2021 HUAWEI CLOUD & CONNECT Thailand presented by Matthew, you can watch the video below:

　

The 2021 World Chinese Business and Economic Summit Promoting Global Economic Recovery Post Pandemic is a high-level regional forum organized annually by KSI Strategic Institute, bringing together Government, Business, and Academic Leaders to discuss the rise of China, its relations with Southeast Asia and other countries as well as to promote business, education and technology partnerships, enhancing connections between China and the world.

During the pandemic, global growth in e-commerce and acceleration of artificial intelligence, robotics, and big data analysis have impacted many countries and companies and The Digital Economy is shaping the future of business. With China being the forerunner in Financial Technologies as well as the Digital Silk Road enhancing cooperation between China and other countries in the digital economy, Sunline, as the leading financial technology service provider, was invited to join in the virtual panel discussion session represented by Matthew Chen, CEO of Sunline Holding to share his insights on the key trends in the digital economy as well as the arising challenges and opportunities in The Post Pandemic Era.

If you missed the panel session at 2021 2021 World Chinese Business and Economic Summit on the Digital Technology and Digital Economy Post Pandemic, you can watch the full panel session below: