Category: News

To this day, the story of “Ming Treasure Voyages” is still being talked about. The grand project resulted in seven far-reaching ocean voyages beyond the coastal territories and islands around the South China Sea and the Indian Ocean has brought us hope and longing.

Looking back at the 40-year reformation and opening up of China, the voyage marked a historical milestone in the country’s integration into globalization.

Data from the 2019 BrandZ Top 50 Chinese Overseas Brands Report shown a 15% YOY growth of brand influence of China’s leading brands compared to only 5% in 2018. Domestic brands in the field of consumer electronics, home appliances, e-commerce, automobiles and others are demonstrated to have an increasingly important role on the international stage.

This is the “Age of Great Voyages” for the explorers.

 

Pioneering Chinese financial technology companies venturing overseas

In the early days, mainly Chinese manufacturing companies ventured overseas. The lower labor and material costs have created the popularity of “Made in China” products in the foreign markets. In recent years, with the development of China’s smart manufacturing innovations, more high-tech Chinese brands have jumped the bandwagon for overseas venture. Sunline is the pioneer of China’s financial technology brand in overseas venture.

In 2016, Sunline started its internationalization following the country’s “Belt and Road” initiative. After 5 years of development, Sunline became the first national enterprise to successfully implement China’s core system in one of the large Southeast Asian banks and is taking the lead in promoting China’s advanced digital banking technologies globally, setting a strong foothold in more than 10 countries and regions and serving more than 20 overseas banking customers.

Behind the harvest and glory, it is another story about visions and choices.

Rewinding to 5 years ago during the emergence of digital finance in China, Sunline’s domestic business was developing rapidly. Chairman Mr. Wang Changchun planned to be forward-looking in the company’s strategy and proposed the venture. However, there is no precedent for the internationalization of domestic financial IT brands and to be a pioneer poses great risks. Why does Sunline decided to venture overseas even with a good domestic business development?

“When Mr. Wang first mention his strategy to venture overseas, he caused a great shock to the management. We thought about the many difficulties, the great risks and after all there were no predecessors with mature experience and path that we can learn from. Sunline will be the pioneer in venturing overseas.” Xu Yali, Executive Vice President of Sunline said while recalling the reaction within the company with the decision to venture overseas.

Xu Yali, Executive Vice President of Sunline

However, based on the principle of s-curve of businesses, a rapid domestic business development will inevitably encounter a limit if the next growth point is not laid out in time.

“With the global market in addition to our main China market in mind, the opportunities will be much greater for us. In order to achieve sustainable development, we aligned our visions and decided to venture overseas while our domestic strategy is still effective.”

Determination, risks and opportunities always coexist. Li Jinsong, CEO of Sunline has always adhered to a positive attitude and mindset to face with any obstacles during the venture.

“Because we have no experience, we expect a lot of difficulties. However, we thought that we should not be limited by the difficulties because if we don’t do it, we will not know the best way to deal with them. We should not be hesitant to move forward because of the difficulties. We should be firm and consistent to follow the strategic direction in place, optimize the processes and adopt our practices along the way. This is the belief we have always adhered to.”

Li Jinsong, President of Sunline

Starting from scratch

Aspirations may be lofty but with road at your feet, you can reach by if you walk step by step.

In the process of globalization for Chinese enterprises, the first thing that needs to be solved is localization including in-depth understanding of local policies and regulations, cultural customs, consumer preferences, language as well as other issues, formulating different development strategies along the way.

The complexity and diversity of the overseas markets for Sunline without any international experience, is like a fish that grows in the Yangtze River suddenly swimming into the Pacific Ocean, faced with the unpredictable marine ecological environment and competing fish schools.

“Although Sunline is a leader in China, everything started from scratch in our overseas venture. When we first started the overseas venture, there was no international products, success cases and brand visibility. The market demand for products, regulatory requirements, user behaviors, etc. needed further exploration, adaptation and mutual trust. There were also cultural differences between domestic and overseas teams which we thought were insignificant before but the impact in practice is very large including project implementation, product understanding as well as the large void in the company’s future view.” Said Xu while recalling the difficulties encountered during the initial stage of the venture.

Not many Chinese companies have made it global. When faced with difficulties and challenges, the inability to respond on time will turn their vision into a “far-fetched dream”

After repeated market insights and ideological alignment, the management team has gradually reached a unified idea and a steady path of action has was established:

Since 2016, Sunline has gradually laid the foundation for our overseas expansion by acquiring ProSticks in Hong Kong, CP in Malaysia, CW in Singapore along with some joint ventures as well as independent establishment of local companies such as in Indonesia, Thailand and the Philippines to achieve a stronger foothold in various overseas markets.

Built a localized organizational structure centered on overseas professional managers and an international team consisting of sales, projects and implementation workforces.

Continuous understanding of the local market needs through the exploration of products that are suitable for overseas customers and choosing the apt financial solutions to be focused.

…

The process of cultivation is long and arduous and the results need to be tested by actual combat.

In 2018, Sunline ushered in its first large-scale project in Thailand.

Seah Sin Jiun, who was the project manager at that time, felt the stress of shouldering the first main project. The client is one of the top five banks in Thailand. If this project can be successfully launched, it will definitely add a splash of color to Sunline’s overseas resume.

“There were many risk points in the project at that time which could result in the failure to complete the delivery on time.” Seah smiled wryly.

Seah Sin Jiun, project manager for a bank in Thailand

Objectively speaking, there was definitely a gap between us and our product internationalization. From the discussion phase, implementation phase, testing phase to the final production, every stage was affected by the conditions and the progress of the project was once faced with the risk of delay.

Seah realized the seriousness of the problem and quickly reported the situation to the company headquarters to look for a solution.

The support from the headquarters was like a timely rain. Elites from all department including senior leaders have come to provide support at the project site. The level of unity on the scene at that time has impressed Seah deeply.

“We will participate in customer meetings together on a daily basis to understand the customer’s problems and then give feedback based on the details they requested. At the beginning, everyone’s spirits were relatively low because we faced many problems but slowly the teamwork becomes smoother as we have more trust in each other and the progress of the project has become efficient.”

Project team meeting

In the end, the project team solved a series of project problems in stages through tacit cooperation and teamwork. With the project team transforming and leaders providing a lot of support, the customer gradually feel our improvements and started to have more confidence in the project.

After a year of intense preparations, the project was successfully launched in 2019, which not only helped our customer to enter the digital banking field but also caused a craze and huge impact in the Thai banking industry.

For Sunline’s overseas business, this project carries great significance. Like a shot of adrenaline, it injects hope and confidence towards other overseas projects in the future.

In the next few years, Sunline’s overseas business has successively expanded into Malaysia, Indonesia, Philippines, Singapore as well as other countries and regions. Major projects in Malaysia, Thailand and Indonesia have been successfully launched one after another, marking a stronger foothold of Sunline’s internationalization.

As the overseas team gradually matures, the ability to grasp the market demand as well as project implementation and delivery have been comprehensively improved. Sunline has become more confident to compete with other established European and American manufacturers on the same stage.

” We made the right decision to expand overseas. The general direction was right although we met with a lot of crises and difficulties but the results were good. We have achieved some preliminary results through trial and error. This is just our starting point and we definitely plan to go further.” Said Xu, being very firm in believing that Sunline can achieve our goal.

Strong alliances

With its innovation ability and professional services, Sunline has gradually established a strong foothold in the Southeast Asian market. While winning multiple milestone projects one after another, Sunline has also received major accolades.

–   The only vendor from China featured in IDC Financial Insights report “More Game Changers in Asia/Pacific’s Race for Connected Core Banking”.

–   Ranked Top 3 Banking Platform Vendors for Asia Pacific in Forrester’s Global Banking Platform Deals Survey 2019.

–   Ranked in CB Insights China’s Top 50 Fintech List.

With the continuous expansion of overseas influence, Sunline needs to build its own partner ecosystem to inject new innovations to its solutions.

Huawei took the lead in further collaborations with Sunline.

Prior to this, Sunline and Huawei have carried out in-depth cooperation at multiple levels in China and established a good foundation of trust. Both parties will jointly empower financial digitization with innovative financial technology solutions for overseas under the Kunpeng ecosystem.

“Huawei looked for many financial business partners overseas and has firmly chosen Sunline.” Stated Xu confidently.

Sunline and Huawei are planning to “set a new milestone” together.

In response to the problems faced by Chinese financial companies going overseas, Sunline and Huawei have formed a set of integrated joint solutions to comprehensively help companies solve these difficulties. The solution consists of a high-performance hardware system provided by Huawei combined with Sunline’s leading application solutions in the field of banking IT that provides high availability, high elastic expansion, strong data consistency, automated operation and maintenance as well as risk control, providing a one-stop financial services to help these companies in their digital transformation journey.

Sunline has partnered with Huawei to empower the digital transformation of a digital bank in Indonesia, successfully creating a set of advanced and efficient joint solutions for the customer and solving the integration, report generation and lack of digital services issues of the bank, effectively promoting the digital development and future-proofing the bank.

In June 2021, Huawei announced its Financial Partner Go Global Program (FPGGP) at the Huawei Intelligent Finance Summit 2021. As the first governing unit, Sunline will actively work with Huawei to create digital banking solutions by integrating China’s leading model, business and technology for global market expansion, enabling China’s financial technology to reach global influence.

Bravely shouldering the responsibility of times and propelling China’s financial technology towards global influence

Sunline has entered its fifth year of overseas venture. Looking back to the past five years, Avy, Executive Vice President of Sunline, is very emotional.

“The choice and timing of our decision to explore the overseas market is extremely apt. In this process, we have made mistakes and learned from experiences. We have continued to learn and grow, keeping up with the pace of changes. We opened communication channels, gone through reorganization and have set off. We have been moving forward. I firmly believe that Sunline has established brand awareness in the Southeast Asian market and our overseas business will develop more vigorously when the epidemic improves.”

Avy, Executive Vice President of Sunline

Li used the words “no regrets” to describe the five years overseas venture. When it comes to Sunline’s future overseas development goals, his eyes are firm with certainty.

“We have a medium-term goal and have been working hard towards it. We hope our overseas business will account for at least half of the company’s revenue and more than half of the profit. In order to achieve this goal, we need to change. Overseas business no longer comprises of a single team and the entire company must participate in order to reach the goal. Each department and product line will be a global organization and the market scope is no longer limited to Southeast Asia. We are striving towards reaching the global market. This is our mid-term goal.”

In the current environment of the trade war between China and US, technology has become national borders and originality has become essential. “Carrying the banner of China’s financial technology” is no longer just a vision of Sunline but is our mission and a responsibility given by the times.

Everything in the past is a prologue. As the backbone of China’s financial technology, Sunline is bound to bring its independently developed innovative products and technologies to more countries and regions around the world, so that China’s financial technology will reach global influence!

Not many have travelled far and this is the charm of exploration.

“The people of Sunline who are a part of our overseas venture are all are pioneers. They are the main battlefield soldiers of our future and we have a long way to go.”

Li is always grateful for the pioneers’ contributions.

Even if it was just a force of more than a dozen people at first, a single spark can start a forest fire. The pioneers have opened up a unique market for Sunline. Looking back, this may not be the best but is definitely a wonderful story about “youth, visions and peer”.

They might not be Cheng Ho nor Columbus. They may be just a group of explore with their visions to create their own era!

On July 17, Henan Province was hit by a heavy rainstorm, affecting 14.531,600 people and causing heavy losses to the lives and properties of those in the province with destroyed infrastructures, flooded farmland, collapsed houses. The disaster has touched the heart of countless people.

“Although natural disasters are ruthless, there is always love in the world.” In the face of sudden disasters, all parts of the country acted to support Henan in their own way. On the evening of July 24, Sunline started an immediate operation to aid Henan after learning the urgent need of relief supplies due to the flash flood.

After an early understanding of the disaster situation, Sunline learned that Fugou and Xihua counties in Zhoukou City are in high need for supplies as these two counties were the most affected. Although the people have been moved to the resettlement site, the food and flood control materials needed by the people in the resettlement sites were extremely scarce, directly affecting the lives of the victims in the two counties.

With the urgent flood prevention and disaster relief needs, Sunline directly contacted the directors of the county committee offices to further understand the demand for supplies and materials to best aid the people in the resettlement sites. Sunline have decided to donate scarce items like raincoats and rubber shoes as well as food supplies like ham.

At the same time, Sunline also launched a “Disaster Relief Fundraising Activity” among employees, demonstrating the company’s values of bravely shouldering social responsibilities and contribute to help people in need. This is the spirit that Chairman Mr. Wang has always advocated: “We must bravely shoulder the responsibilities given by times, be a company with a sense of mission and a person with the spirit of ownership!”

Sunline directly contacted material manufacturers to quickly prepare and ship the items, ensuring that they were delivered to the disaster-stricken area in the shortest time.

·   In the early morning of July 27, the first batch of materials comprising of raincoats arrived in Xihua County to alleviate the shortage of flood control materials for disaster relief front-liners.

·   In the morning of July 28, the second batch of food supply arrived in Fugou County, alleviating the food shortage in the resettlement sites.

·   At noon on July 29, the third batch of materials comprising of rubber shoes arrived in Xihua County, replenishing the flood control materials for disaster relief front-liners.

When we manage to send our love and support to the people in the disaster-stricken area on time, we are sending them strength and warmth to tide over the difficulties. We feel very joyful to receive the feedbacks from the director of the Xihua County Committee’s saying the boots and raincoats are very practical for our front-liners and the materials were received in a are very timely manner. Sunline also feel privileged when Xihua County Red Cross awarded an honorary certificate to the company, honoring everyone in the company who have contributed!

No one is born a hero but we can all become a hero by helping those in need when we are more privileged. Let us salute to the people of Sunline who have contributed to the flood relief operations in Henan Province!

In early July, Huawei announced the open source of openGauss database and officially launched its openGauss community. Recently, Sunline formally onboarded the community with the signing of the contributor license agreement-CLA, further deepening its strategic cooperation with Huawei to promote the development of the financial industry database.

openGauss is an enterprise-level open-source relational database with high performance, security and reliability with easy operation and maintenance. With the commencement of the open-source community, upstream and downstream partners in the industry chain are connected to create an open, inclusive, innovative and leading enterprise-level database ecosystem, reducing the threshold for enterprises to use databases, improving the efficiency of enterprise-level databases and ultimately accelerating the digital transformation of enterprises with efficient data management.

As a leader in the core system for banks, Sunline’s self-developed core banking system supports cross-platform and cross-database, supporting the differences in SQL syntax details of different databases and allowing seamless connection with various databases to enable rapid the core of domestic enterprise-level databases. The rapid implementation of the system in the financial industry has deeply empowered the development of the financial industry database.

In recent years, Sunline has joined forces with various database vendors and customers to build an ecosystem and continuously promote the development of domestic databases. In their early cooperation, Sunline and Huawei Cloud released a joint solution for the distributed core banking system on Huawei Cloud GaussDB. The acceleration of applications has provided strong support for comprehensive data security of the bank’s core.

Financial digitization has now reached a critical stage of development. With the help of the financial industry ecosystem, a series of innovations and upgrades in financial services will be driven. Sunline will continue to give full play to the advantages of its independent innovation and core systems to grow with the openGauss ecosystem and jointly promote the development of China’s financial industry database.

On July 15 to 16, the 7th China NPL Investment and Restructuring Summit Forum organized by the Non-Performing Loan Research has convened in Shanghai, gathering experts and industry leaders in the field to discuss about the promotion of the orderly and healthy development of Chinese special opportunity investment industry. During the forum, Sunline was presented the “Leading Non-Performing Loan (NPL) Disposal Service Providers Award” for the technological empowerment and innovative practices in the field of Banking NPL.

Under the dual factors of the economic pressure and impact of the epidemic, NPL of commercial banks have continued to intensify. In order to alleviate the pressure on bank operations, the regulatory authorities issued relevant solutions and implementation plans in June 2020, bringing huge market development opportunities to institutions such as asset management companies that can accept the transfer of bank NPL.

Focusing on the current vital issues such as “local debt risks aversion, difficulty resolution of NPL disposal and discussion of continued pressure on risks bore by financial institutions”. The summit takes deeply in analyzing “Big NPL” operations, enhancing the value of assets and enterprises as well as the clearing out inefficient and ineffective assets by government supervision leaders, renowned institutions in China and abroad as well as industry leaders. The development is highly concerned and supported by industry professionals.

With almost two decades of experience in financial IT services, Sunline has enthusiastically practiced the new policy of the China Banking Regulatory Commission, deploying its comprehensive and intelligent solution that covers the entire loan management business.

The 6 highlights of Sunline’s NPL management solution:

1.   Online business

Covers all business management and control related to the company’s personal loans including modules such as the full-process management, post-investment operation management, business operation management and third-party institution management to regulate the entire life cycle the loans in the form of projects, realizing seamless and secure electronic approvals of the entire business process and supporting paperless office.

2.   Batch before investment

In view of the large number of cases of NPL packages, it realizes batch pre-investment due diligence and valuation to quickly conducts pre-investment value analysis.

3.   Intelligent post-investment

Provides a sophisticated post-investment management platform unlike legacy asset management packages.

4.   Management cockpit

Capturing, integration and analysis of business, financial and system data to provide support for the improvement of the company’s business development strategy, meeting the requirements of report and data disclosure information.

5.   Platform operation for the entire business chain

Third-party institutions such as law firms, collection companies, asset appraisal agencies, etc. can conduct platform-based account management including platform-based management and control of the authority and operation.

6.   Rapid respond to business innovation

Flexible pre-configuration management such as business traversal process nodes, structured data, workflow, etc.

Sunline’s intelligent business system has successively served many assets management companies and banks. Built based on advanced technology and experience, the system provides more comprehensive solutions for the asset and disposal, fully empowering the NPL businesses. Sunline will take this opportunity to continuously polish and upgrade its asset management products to help banks and financial institutions achieve more breakthroughs and development in their personal loan business.

The Digital Governance Forum in lieu with the 2021 China Internet Conference has successfully held at the National Convention Center on July 15. The event was co-organized by the China Academy of Information and Communications Technology and the Information Technology Risk Governance Working Committee convened more than 500 participants from multiple industries to discuss about the latest digital governance plans.

During the forum, Sunline’s data service platform has proudly received the accolade as the winner of the “2021 Pioneering Case for Digital Governance Enterprise” for its innovation excellence. Through a series of online voting and deliberations by experts of the data governance field, industry regulators as well as corporate managements, more than 100 submissions were evaluated based on the degree of automation and intelligence, application scenarios and governance effects, innovation demonstration, independence and controllability as well as the security and risk protection.

– Sunline’s data service platform has been implemented in Minsheng Bank Credit Card Center, Bohai Bank, Bank of Nanjing, Bank of Chengdu and other banks, and has won the award with six outstanding advantages

– Distributed microservices architecture that provide seamless services with scalability, availability and high-throughput service functions.

– API Gateway to provide authorization, authentication, current limiting, routing (load balancing), blacklist, time period access control and other functions while also providing operation and maintenance monitoring of gateways, services and links.

– Seamless access to heterogeneous data, access to structured, unstructured, relational columnar storage, document and graph data sources which can span multiple data storage platform.

– Rapid online publishing service to realize various custom API interfaces online, integrate external service access (external API/shell/Java/Python, etc.) and support multiple data service methods such as real-time/asynchronous/push/subscribe.

– Maximizing data value through data-as-a-service and scenario-based services to promote digital strategic transformation.

– Empowering business with data by realizing business digitization with agile and efficient business response data service capabilities.

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Data service capability is an important way to realize data sharing, nurture and maximize the value of data, making it an essential focus for the construction of data applications such as risk control, marketing and operation management. Sunline’s data service platform allows data to form a closed loop between the platform and business system to efficiently respond to new business expansions through shared services, realizing decoupling and close interaction between applications and data. Management and other methods to realize application sharing of data between various systems not only give full play to the value of data assets but also efficiently reduce personnel development and subsequent maintenance costs.

As data has become a new factor of production, Sunline’s active and deep research on data governance solutions have seen the company actively participating in the promotion of national-level data governance, helping financial institutions to effectively maximize data assets and ultimately creating more values with big data.

Sunline has accelerated momentum in market development with prominent multi-service market in the second quarter of 2021. While maintaining a strong competitive edge for core business systems, Sunline’s big data and management businesses have also grown rapidly, advancing into banks, securities, financial companies, etc. and showing a more comprehensive market competitiveness for the company’s business segments.

Winning projects:

1. Bank of Ningbo

Unified risk data platform

Bank of Ningbo initiated the construction of a unified risk data platform to achieve unified management of risk data marts in order to meet the needs of new generation credit risk management system clusters, early batch warning and other applications for data services as well as to improve the timeliness and value of data.

Sunline constructed a unified risk data model for the Bank of Ningbo, helping the bank improve the specification and processes of risk data development to truly realize data-based and intelligent risk management and control as well as effectively support the development of risk-related businesses. At present, Sunline’s unified risk data platform has been implemented in Bank of Zhengzhou, Guangzhou Rural Commercial Bank, Guangdong Huaxing Bank, Shandong City Commercial Bank, Bank of Jiujiang, Bank of Langfang, etc.

2. Bank of Nanjing

Financial Basic Information Submission System

In order to meet the requirements of the People’s Bank of China for the online reporting and submission of financial basic data, Bank of Nanjing decided to build a basic financial information reporting system.

Based on years of accumulation in regulatory reporting and implementation experience in many banks such as Xiamen International Bank and Shengjing Bank, Sunline has constructed a financial basic information reporting system for Bank of Nanjing to help the bank realize a one-stop solution that unify data collection, processing and management.

3. Bank of Jinzhou

Enterprise-level customer information management system

Bank of Jinzhou faces pain points such as low level of customer information sharing within the bank, inconsistent data standards, and the inability of business personnel to better grasp the full picture of customers and identify potential customers through customer information, which has brought great resistance to customer marketing.

Sunline built an ECIF system for Bank of Jinzhou, integrated customer information in each system of the bank, established a unified customer information management, governance, and release system across the bank, realized unified management of customer information across the bank, and provided accurate and consistent information for the entire bank , Timely and complete customer information service.

4. Shaanxi Rural Credit Union

The first transaction-level general ledger project in Northwest China

The overly complex legacy accounting system and architecture of Shaanxi Rural Credit became difficult to meet the two-way improvement requirements for system service quality and customer experience under the general ledger system transformation strategy.

The transaction-level general ledger system constructed by Sunline for Shaanxi Rural Credit Union forms a standardized, professional and integrated stable back-end accounting and general ledger management capabilities to greatly simplify the accounting process as well as significantly improve the efficiency and processing of the credit company, further strengthening the leading position of Sunline’s big ledger system in the provincial rural credit market.

5. Gansu Rural Credit Union

The second new generation core business project for provincial rural credit in the digital age

In order to deepen reformation and accelerate development, Gansu Rural Credit decided to build a new generation core business system to drive high-quality development of their various businesses with the strong momentum of a new core as well as continuously improve the quality and efficiency of serving the real economy and development of “agriculture, rural and farmers”.

Sunline constructed Gansu Rural Credit’s core business system with a “microservices + unitized” architecture to provide excellent technical foresight, advancement, high availability and scalability, support multi-legal operations and realize comprehensive financial products. Product factory supports flexible product customization and differentiated pricing by customers. The system has been highly adapted to the requirements of the rural credit system to future proof the rapid development of Gansu Rural Credit. This also marks the first time that Sunline has helped rural credit company launch the first digitized provincial rural credit core system.

6. Chongqing Three Gorges Bank

New core banking system

The legacy core of Chongqing Three Gorges Bank has been in use for more than ten years. With the further deepening of financial system reformation and the advancement of interest rate marketization, it has been unable to further support the rapid development of the bank’s business or satisfy the bank’s new business expansion demand. Hence, Chongqing Three Gorges Bank urgently needs to build an advanced, secure and convenient core banking system. Sunline won the project with its strong market share in the core system field and excellent customer reputation.

The new core banking system implemented by Sunline for Chongqing Three Gorges Bank adopts a distributed architecture with great stability, efficiency and innovation. It can achieve full integration of peripheral business systems and management information systems to quickly roll out new financial products and respond to market changes, ultimately future proofing the bank’s technical and business development needs.

7. Yunnan Hongta Bank

Another localized database core system project in the banking industry

In response to the national credit innovation strategy, Yunnan Hongta Bank initiated the construction of a core system based on domestic databases to meet the needs of future business development such as customer-centric, financial productization, refined management and comprehensive risk management. Sunline won the core system and general ledger projects for the bank in one swoop.

For the core system project, Sunline restructured the bank’s core system architecture, data architecture, business architecture and technical architecture based on the Alibaba OB domestic database. At technical level, it is based on cloud computing and adopts a distributed architecture while at business level, the system focuses on enhancing business operation capabilities, supporting rapid product innovation and differentiated pricing capabilities as well as comprehensively improving the bank’s business operation management capabilities and efficiency.

The transaction-level general ledger project supports financial innovation, realizing the flexible adjustment of accounting standards and accounting rules. Through the “core system + transaction-level general ledger” solution, Sunline helps Yunnan Hongta Bank completely realize “transaction and accounting separation”.

8. Dezhou Bank

Reviving the field of intelligent financial system

In order to further improve the level of refined financial management, advance the quality of cost management and control, improve compliance risk management and control capabilities and expand system informatization, automation and user satisfaction, Dezhou Bank launched a new generation financial budgeting and expense reimbursement systems.

Sunline stripped off cost accounting from the original financial system of Dezhou Bank, built an independent financial budget and reimbursement system, opened up the electronic management path of financial expenses before, during and after the incident, optimized the financial reimbursement process as well as established online financial management and control. The system provides advanced data platform, process platform and management platform for the financial informationization of Dezhou Bank.

9. West China Securities

New breakthroughs in financial risk products in West China

Due to the rapid development of derivatives business, West China Securities urgently needs to introduce a new measurement engine for risk measurement to achieve business support for the development of the company’s derivative financial business and the transformation of fixed income business to FICC business as well as to meet the comprehensive risk management of parent and subsidiary market risk measurement.

Sunline introduces RiskManager, a market risk product for the derivative financial business measurement engine built for West China Securities to achieve full coverage of the measurement of financial instruments of West China Securities and its subsidiaries (including the grandson company), realizing data management, label management and limit as well as expanding various management functions such as management, return inspection, stress test and risk report for West China Securities.

In addition, Sunline has also won banking projects for Bank of Shanghai, Zhangjiagang Rural Commercial Bank, Zhengzhou Bank, Dongguan Rural Commercial Bank as well as other non-bank customers such as SDIC Finance, Essence Securities and Industrial Digital Finance. Sunline’s product lines and professional services have deeply empowered the digital transformation of financial and pan-financial institutions, ultimately refreshing the domestic financial industry.

A few days ago, Sunline’s data warehouse solution and Inspur K1 Power domestic high-end server have successfully launched a localized database. After 24 basic function tests and business scenario performance tests, the collaboration has run perfectly with seamless compatibility, marking an important reference significance in terms of comprehensive localization of data warehouse from construction to implementation.

In the experimental verification environment, both parties fully certified the test. The results show that the joint solution can give full play to the performance of software and hardware resources. The comprehensive disk reading and write performance of the server cluster is stable at peak state. Under high concurrency, the overall batch running time meets the predetermined target requirements and the number of optimal performance concurrencies for batch comprehensive execution was obtained. Preliminary evaluation shows that the actual production environment is expected to increase batch efficiency by about 40%. The joint solution can improve resource utilization of financial institutions, saving deployment time and improving operational efficiency for their IT departments.

Previously, Sunline’s new generation V8 core banking system that runs on Inspur server has been implemented on many financial customers such as Liaoning Rural Credit Union as well as other provincial and municipal rural commercial banks with good operational improvements. The collaboration between Sunline’s data warehouse solution with Inspur’s K1 Power domestic high-end servers will further expand the scope of ecological cooperation between the two companies and provide financial institutions with more comprehensive joint solutions.

Sunline’s data warehouse solution is positioned as the unified data resource center for a financial institution, integrating mature data warehouse models, scheduling and monitoring platforms, data exchange platforms and other supporting products to support the development of various analytical applications and contribute to the sustainable development of financial services. The solution has been widely recognized by the market since its launch and has been implemented in dozens of financial institutions.

Inspur K1 Power server adopts the latest POWER9 processor, enabling an increase of 40% in terms of performance as compared to the previous generation POWER8 processor. The single-processor core supports 4~8 threads to more efficiently respond to the thread requirements of the multi-service process under the microservices architecture. The number of services that can be carried by a single machine far exceeds what X86 architecture can provide.

This joint solution fully verifies the compatibility and superiority of Sunline’s data warehouse solution with Inspur’s hardware server, laying the foundation for subsequent collaborations in the big data field as well as further promoting the acceleration of digital transformation and development of the financial industry.

Recently, Sunline won the bid for the new core system project of Gansu Rural Credit. After successfully helping Liaoning Rural Credit launch their first digital provincial rural credit core last year, Sunline once again won another new digital provincial rural credit core project, further emphasizing the confidence of Sunline’s digital provincial rural credit core system in the industry.

As a local financial institution directly managed by the Provincial People’s Government, Gansu Rural Credit Union has always been the main force in the province’s rural credit, involving in the healthy and stable operation of more than 2,300 institutional outlets across the province. In recent years, the business types and business volume of Gansu Rural Credit have continued to increase. As of the end of December 2020, the deposit and loan market share of Gansu Rural Credit ranks first among financial institutions in the province. The original core system supports inclusive finance and future business development but the limitations gradually became apparent. In order to deepen the reformation and accelerate development, Gansu Rural Credit decided to build a new generation digital core system to drive the high-quality development of its various businesses with strong momentum as well as continuously improve the quality and efficiency in serving the real economy and supporting the development of “agriculture, rural and farmers”.

For a long time, provincial-level rural credit institutions have been characterized as legal entities with complex management levels, changeable business requirements, flexible liquidation of funds and unique agricultural-related businesses. The technical system requires security, stability and ease-of-use functions to realize a combination of “steady” and “adaptable” states (steady state: high availability and security; adaptable state: open innovation, flexible and expandable). Therefore, the standard in selecting the core system vendor is very high for Gansu Rural Credit. The vendor will not be only required to have leading technical indicators and business functions but also a core system with sufficient flexibility and stability to better support the three main businesses of Gansu Rural Credit.

As one of the most influential financial institution in Northwest China, Gansu Rural Credit’s new core project has important significance for other banks in Northwest China. It is a key project for financial IT vendors to explore the Northwest market and is also a key project to open up the provincial rural credit market in the country. Hence, the industry’s strongest IT vendors have joined the tender.

In the POC stage, Gansu Rural Credit have selected about 100 business and technical fields to evaluate the capabilities of the four participating vendors from multiple dimensions such as product functions, technical architecture, system performance and service capabilities. Sunline participated with the professionalism of the Solutions Team which composed of the R&D Department, Project Delivery Department, etc., convincing Gansu Rural Credit with high recognition and service professionalism.

During the process, Sunline organized a team to study and communicate repeatedly with Gansu Rural Credit to fully understand the requirements of the financial institutions, putting forth a development plan for the Gansu Rural Credit based on Sunline’s years of implementation experience in the core system of banks, ultimately winning the tender with outstanding advantages.

Highlights of the core system

1. Advanced technology, taking into account both “steady” and “adaptable” states

Sunline’s core banking system is the industry’s first “microservice + unitized” distributed core with full technical foresight, cutting-edge technology, high availability, full scalability and can perfectly achieve both “steady” and “adaptable” states. It is inclusive and supports multi-legal operations to fully support the fast-growing business needs of Gansu Rural Credit.

2. Strong financial product and pricing factory

Sunline’s core banking system is built with a comprehensive financial product factory which supports flexible product customization and differentiated pricings, enabling delegation of the configuration function of various dimensions of the product to the legal entity. The legal entity can independently configure the product within the product framework of the system to realize the rapid product innovation, intelligent product management and scientific product pricing. The agricultural business attributes precipitated by the factory and pricing system are highly adapted to the requirements of the rural credit system, helping Gansu Rural Credit to quickly enrich their financial product line.

2. Rich experience with nearly 100 successful cases

Sunline has been deeply involved in the core financial field for nearly two decades. With a deep understanding of banking business and rich implementation experience, Sunline has implemented core banking systems for nearly 100 banks including state-owned banks, joint-stock banks, provincial rural credit banks, city commercial banks and rural commercial banks, creating a number of benchmark projects in the core system field.

Winning the new core project for Gansu Rural Credit, Sunline will empower the credit cooperative with technological innovation, promoting high-quality development for Gansu Rural Credit, enabling the credit cooperative to actively adapt to the new development stage and enabling the credit cooperative to realize outstanding results for the credit cooperative’s 100th anniversary. Sunline will also take this opportunity to expand its wings into the provincial credit cooperative segment and serve more credit cooperatives with advanced core systems and rich experience.

Sunline has just won another project to transform the data governance for China Securities, one of the top ten securities companies in China, helping the organization take another solid step to towards an advanced and complete data governance architecture system as well as laying a solid foundation for subsequent data governance and data application construction.

As one of the top ten securities companies in China, China Securities has accumulated massive data sources. Mining the value of data business has become an important measure for China Securities to facilitate its future development. At the same time, in recent years, the Securities Companies Association of China has issued related regulation documents like the “Regulations for Comprehensive Risk Management of Securities Companies” and “Administrative Measures for Information Technology of Financial Institutions Operating under Securities Funds” that clearly require securities companies to establish a sound data governance mechanism.

Under the dual effects of internal and external factors, China Securities opted to launch a data governance consulting project that can perfect the data governance process system and specifications, establish a normalized data governance guarantee mechanism as well as improve the internal data governance and data application level of the enterprise through a top-level data governance system with a strong foundation to meet the needs of internal refined management and external supervision, realize data integration and sharing, improve data quality and maximize the value of data.

Data governance is directly related to a company’s overall data capabilities. Therefore, China Securities adopts ultra-strict standards for the selection of partners. After multiple rounds of tendering, China Securities finally decided to collaborate with Sunline which is not only a leading enterprise in core banking system but also its big data business that has been developed rapidly in recent years.

Sunline has deployed its data governance business in 2015 and has have rich experience in the implementation of data governance in the securities industry, serving GF Securities, Guosen Securities, China Merchants Securities, Galaxy Securities, Founder Securities, Everbright Securities, China National Finance Securities, Caitong Securities, Soochow Securities, Northeast Securities, Guoyuan Securities, Tianf eng Securities, Cinda Securities and more than 20 other securities companies by providing data governance consulting and implementation solutions.

With a localized and experienced data governance consulting and implementation team with 200 people, the team has participated in the compilation of the “Financial Data Security Data Security Classification Guidelines” for People’s Bank of China’s along with other regulatory systems and regulations. The team is capable to provide customers with professional and consistent supervision required for project implementation services aligned with the data governance consulting project of China Securities.

Sunline has a mature solution for data governance which includes data governance strategy, organizational structure, rules and regulations, governance processes, data standards, data quality, metadata, data security, etc. The team also provide consulting on how to establish an integrated IT systems that is aligned to the national guidelines.

Sunline has always insisted on independent R&D in the field of data governance and has formed a set of independent products and solutions with strong practicability, relevance, openness and advancement. Self-developed technologies have become Sunline’s highlights.

Winning China Securities’ data governance project fully embodies Sunline’s advantages in data governance for the securities industry. Sunline will advance into leading securities firms and pledge to use its advantages to help China build Securities an advanced data governance structure to maximize data value and fully release the potential of data.

Recently, Sunline’s Intelligent Marketing Center is doing great:

·       Won the projects for China Merchants Bank, Bank of Ningbo, Huishang Bank and Bank of Guiyang.

·       Won the “Top 10 Excellent Solutions Recommended by Experts” and “Excellent Solutions for Marketing Innovation” awards.

·       Built joint solutions based on Huawei ModelARTS, RTD and DAYU.

Even major financial institutions are recognizing the strength of Sunline’s Intelligent Marketing Center:

Bank of Guangzhou

Wei Sheng, Deputy General Manager of the Digital Finance and Product Innovation Department

Sunline is a leading enterprise in the field of banking technology and the company’s marketing mid-end solution is a one-stop comprehensive solution that can be oriented from a business perspective, covering the entire life cycle of customer marketing scenarios and encapsulating the marketing process in a scenario. The solution provides banks with a full set of visualized and configurable templates in each packaging scenario to meet customers’ individual needs such as flexible operation and one-click deployment, helping business departments complete marketing tasks conveniently and quickly. It is highly recommended to the industry!

Rural Credit Union of Jiangxi Province

Jiang Ke, Chief Engineer of the IT Department

The solution relies on big data technology to build a label engine and strategy engine, supports a flexible and extensible system architecture, realizing the rapid assembly of lists and activities which has certain reference value.

China Guangfa Bank

Liu Wenlong, Senior Expert/National Standard Technical Evaluation Expert

The product technology is highly refined with fine label granularity and better data application effect.

China Securities Regulatory Commission

Tao Kun, Senior Vice President of the IT Department

The entire platform operating system is relatively complete and has good practical value.

Taikang Life Insurance Co., Ltd.

Du Yanbin, President and Chief Technology Innovation Officer of the Technology Innovation Center

The product is very focused. The marketing center covers data labels, portraits, algorithm models, marketing activities, marketing templates, etc. The strengths of the center are the capabilities of the center.

Let’s take a look at the strengths of this acclaimed Intelligent Marketing Center!

Sunline Intelligent Marketing Center has two outstanding highlights:

1.     It is based on big data technology so the platform is fully open up and can integrate cross-system customer data, maximize the use of customer characteristics mining and analysis results, achieving in-depth, accurate, cross-cutting and real-time marketing.

2.     Using big data, machine learning and artificial intelligence technologies, the platform automatically tracks marketing effects and continuously optimize marketing strategies to truly enhance the innovation capabilities of financial institutions’ products and services.

As well as the abilities to:

·       Fully introduce and integrate external data with internal data to improve customer characteristics, establish a customer full label system and realize customer segmentation management.

·       Use relationship graph technology to build and fully excavate a KYC graph to detect business opportunities as well as to realize the value enhancement of existing customers and the marketing of potential customers.

·       Through the construction of customer warning models, product recommendation models, high-value potential customers mining models, etc., will be applied to achieve customer retention and customer asset enhancement.

·       Realizing real-time event marketing with access to online channel data, realize real-time acquisition and feature analysis of customer behaviour data and clickstream data.

·       With the built-in strategy engine, a flexible and visual configuration of marketing rules can be realized and the background can be connected to the specific customer group to realize the rapid release and rapid adjustment of marketing activities.

·       Through monitoring and analyzing operation of the model, the execution of marketing activities, etc. can conduct a comprehensive analysis of the effects of marketing activities to achieve a continuous improvement of the marketing process, create a traceable closed-loop marketing management and achieve refined scene operations.

Nowadays, digital marketing has become a key factor in the development of retail business for financial institutions. Sunline has helped many financial customers such as joint-stock banks, city commercial banks, rural commercial banks and securities companies to build their digital marketing systems, empowering them to efficiently and quickly realize marketing planning and precise customer services, ultimately enhancing the competitive advantage of the industry in all aspects.