Category: News

Sunline welcomes yet another historical moment for its core banking business, striking the first win with a state-owned bank. This project sees Sunline empowering Postal Savings Bank of China in the modernization the bank’s core banking system and remittance modules, transforming the bank with innovation and technology.

 

Sunline helps Postal Savings Bank of China build the first ever state-owned domestic core banking system benchmark

Postal Savings Bank of China (PSBC) is a leading large state-owned commercial bank with more than one billion accounts and nearly 40,000 outlets, serving more than 600 million individual customers. In response to the rapid changes in the banking sector in the era of digital banking and to counter the increasingly fierce competitions from Fintechs and Challenger Banks alike, PSBC decides to ride the wave of digital transformation and deploy an enterprise architecture based core banking system that is built on open platform and micro-services architecture. The transformation not only improves the efficiency and quality of PSBC’s products and services but also realizing the reactivity to provide customer-centric products and services. The PSBC’s new core banking project is the first project where a large state-owned bank adopts a unitary service model in the core system.

The new generation technology platform implemented by Sunline is the most important technical underlying architecture of the core banking system. It is the most fundamental platform that will directly determine the ability of the core banking system to support the bank’s business development. The technology platform in PSBC’s project adopts the most advanced distributed and microservices architecture, allowing each unit to work independently with autonomy. The flexibility of microservices lets the system expand fast to support the massive transactions and data, comprehensively sustaining PSBC’s business transformation needs with advanced technical architecture.

Sunline also implemented enterprise modeling and standardized analysis process for PSBC’s remittance business to evaluate the performances and optimized the internal and external flows, making the business more efficient and effective.

 

 

Historical breakthrough for Sunline – Marching into Large State-owned Banks Market

State-owned banks are gradually entering into core modernization. With information security and technology control becoming a national strategy, PSBC is taking the lead in launching a new generation core banking system transformation, successfully starting the localization and upgrading of the core banking system of large state-owned banks. This will further catalyze the comprehensive and profound digital transformations of other large state-owned banks.

Sunline started its core banking business in 2002 and has since served more than 700 customers. The company began serving urban commercial banks and rural commercial banks, and moved into joint-stock banks with Ping An Bank and Shanghai Pudong Development Bank projects. The constant development of the banking industry and Sunline’s commitment in continuous innovation has made the company an industry leader. The win in PSBC’s core banking project successfully opened the door for Sunline to set foot into the market of large state-owned banks, gaining first-mover advantage and competitive advantage for the company.

 

Sunline is the Leader in Localized Core Banking System

As the leading banking software and technology services company, Sunline is committed in providing the best self-developed technologies and solutions for the financial industry in China. The company has successfully implemented distributed core banking systems for banks like Bank of China (BOC), Huatong Bank, Bank of Dongguan, Jingu Rural Commercial Bank as well as BOC’s owned virtual bank in Hong Kong, providing them with abilities to handle billion-level users and transactions. The system is designed based on a distributed architecture which can deliver requests and responses between services loosely and deploying all applications to be customer-centric, fully demonstrating Sunline’s leading technical capabilities in distributed technology.

The cooperation with the PSBC is the first domestic benchmark core banking system project for a large state-owned bank, which plays a decisive role and a great milestone for the banking industry of China, PSBC and Sunline.

Sunline is known in the industry as the “second technology arm of financial institutions” with deep understanding of banking business, rich implementation experience and active innovation genes. The market share and winning rate of the Sunline’s self-developed core banking system have always maintained a leading position, cumulatively provided core banking system implementations for nearly 100 banks. Working with PSBC is the most powerful affirmation of Sunline’s strength and industry position in the bank’s core system field. The ability to help PSBC successfully transform created a perfect industry benchmark.

Although we have been hearing more about cities going cashless, the fact is majority of countries remain heavily dependent on cash.

Social distancing measures and the concept of “cashless is contactless” drove cashless payments & transfers to become prevalent during the covid-19 outbreak.

 

 

Data is a collection of facts, signals or symbols
Information is a collection of data organized and sorted in a consistent manner
Knowledge is a collection of information and its related context
Wisdom is the ability to choose the best way to achieve the target result based on knowledge

 

As more Internet Giants shift to big data middleware, financial institutions are picking up the trend, making the shift to big data middleware as an important part of their digital transformation initiatives.

 

Data-oriented approach empowers digital transformation of financial institutions
Financial institutions have entered the stage of end-to-end digital transformation for channels, transactions and analysis. Data is now the core asset. With the correct tools, data not only can provide real-time risk control and rapid decision-making but also improve the accuracy of customer profiling to allow more relevant services, reduce customer acquisition costs, supports traditional business optimization and business innovation as well as can significantly improve the overall operational efficiency and risk control capabilities of the financial institution.
Financial institutions are looking for a vertically integrated full-stack solution that is flexible in allowing consolidation of data, breaking data silos and liberating the limitations of current approaches. Moreover, although financial institutions have a relatively complete data warehouse, data value are seriously affected as these data need to be applied through reports, flexible queries or mining models. Big data middleware solution can effectively address the problems faced by financial institutions and provides more efficient and economical data analysis.

Sunline develops big data middleware for Minsheng Bank’s Credit Card business
Based on years of experience in bank IT services, Sunline has refined a set of data platform solutions rooted in financial business logic and IT architecture which has been tested in practice and demonstrated strong market competitiveness.
At the end of last year, Minsheng Bank Credit Card Business has engaged Sunline to develop a big data middleware system that can fully access the front-end business system and back-end data platform and improve data responsiveness to their credit card businesses. Minsheng Bank Credit Card Big Data Middleware project is still ongoing but the proposed solution architecture and professionalism displayed have received positive reviews from the bank.
With the big data middleware, Minsheng Bank Credit Card business will be able to:
• Deeply integrate front-end and back-end business systems to achieve diversified data services and become an intelligent business system
• Provide customized services to customers and enhance customer experience
• Promote business development and realize the credit card business goal of know-your-customer (KYC).

 

Why financial institutions choose Sunline’s Big Data Middleware Solution?
The mission of Sunline’s Big Data team is to help customers maximize the value of data assets. Adhering to this mission, Sunline’s big data solutions have empowered customers in multiple fields including banking, securities, funds, insurance, trust, financial companies as well as fintech companies.
Sunline’s Big Data Middleware Solution comprises of functions including but not limited to data collection, data storage and computing, data services, data applications, data asset management as well as data development, operations and maintenance. The solution not only store, ingest and process data but also accelerates respond to demand and enables data reuse to maximize value of data assets:
• Realizing reusable data service
• Avoid the need to separately develop components and cost to cobble them together
• Empower general business capabilities, reducing the burden on the front desk
• Standardized service interface to improve operational efficiency
• Improve enterprise management and product innovation efficiency

 

Sunline Big Data Middleware Solution gradually realizes various data capabilities of the data center through a four-step evolution strategy:
1. Building common data tools into platforms
Constructing commonly used data capabilities into platforms such as data acquisition and exchange platform, real-time data processing platform, integrated data service platform, etc.
2. Developing and configuring platforms
The development and configuration of data collection, data exchange, data synchronization, data analysis, etc. are carried out to improve the efficiency and standardize the quality of development.
3. Enhancing data services capabilities
Carry out data encapsulation according to different scenarios to achieve the rapid response capability of data services
4. Setup clear management responsibilities
Clarify data management responsibilities, set up full-time positions and perform management responsibilities such as data asset management, data product development and data value play to achieve digital business

Equipped with Sunline’s accumulated knowledge and experiences in the financial technology field for the past 20 years, Sunline Big Data Middleware Solution helps financial institutions mine accumulated data and maximize data value to effectively reduce risks while creating more economies benefit.

On April 2, Sunline was invited to speak in the third Fintech Live Webcast jointly organized by Financial Computerization Magazine (FCMAG) and Huawei as a member of Huawei’s Financial Innovation Alliance.

Many small and micro-sized enterprises were greatly affected by the recent Covid-19 outbreak and are in urgent need of financial support. This webcast conversed how commercial banks can take the initiatives to response to national policies by making use of big data technology in identifying these enterprises and providing them with the relevant services to ensure financial services benefit more micro-sized enterprises.

During the webcast, technical experts from Agricultural Bank of China and Ping An Bank had respectively shared their experiences on how both banks applied big data technology to remodel their financial services and better served small and micro-sized enterprises in the country. Agricultural Bank of China had rapidly launched six measures including introducing deferred payment plans, full credit guarantee, increasing credit limits for enterprises, implementing preferential loan rates, improving online financial services and collaborating with companies related to epidemic prevention. Ping An Bank applied big data to their core system, utilizing contactless service channels to enable mainstream financing products to fully realize round-the-clock service and online processing, providing efficient and safe financial services to help small and micro-sized enterprises resume businesses normally. 

Sunline is one of the leading fintech company with many years of experiences in big data technologies and with these experiences, helped financial institutions provide seamless, most relevant and uninterrupted digital financial services during the outbreak. In this webcast, Ms. Xiong Lin shared how big data can be applied to develop the most relevant financial services.

Ms. Xiong shared trends and insights of the financial industry with the development of technology. Although banks have created increasingly diversified online channels, they are still unable to meet the expectations of their customers who have higher requirements for speed and differentiation of services. Customer loyalty has gradually decreased. In order to mend the gaps, banks must transform to support channel mobility and diversification, provide scenario-based products, high-frequency business and data services to meet customer needs. Banks which still runs on traditional banking data system lacks the ability to mine data, causing shortage of data asset value.

 
How to maximize the value of data in the banking industry?

Based on years of experience in banking IT services, Sunline has now refined a set of data centralization plans rooted in financial business logic and IT architecture, which can help banks to fully mine data and provide more efficient and economical data value in all scenarios.

Sunline Data Mid-end Solution programs mainstream data capabilities into platforms including data integration platform, data exchange platform, real-time data platform, historical data platform, external data collection platform, data asset management platform, etc. in order to achieve comprehensive storing, ingesting, processing and analyzing of data as well as data reuse, maximining the leverage of valuable data assets.

With Sunline’s big data solution, banks will not only be able to accurately measure customer contributions and comprehensively identify customer risks, but will also be assisted in decision-making, creating more reasonable product pricing, implementing more relevant marketing, products and services for customers while monitoring the competitive dynamics in a timely manner. Real-time information monitoring and notifications will achieve more accurate capital measurement while real-time monitoring of bank’s own IT system allow operations planning behind-the-scene anytime, anywhere.

 

Why is Sunline excellent in big data services?
With more than a decade of practical experience in the field of data asset management, equipped with innovative technologies and deep understanding of customers, Sunline has been widely praised by customers. Their outstanding big data solutions has earned the company the “Product Innovation Outstanding Contribution Award” awarded by Bank of Zhengzhou, while also helped their customers Hengfeng Bank won the ‘Outstanding Achievement Award in Financial Big Data Innovation Application’ for both their big data analytics platform and comprehensive early warning projects and Penghua Fund won the ‘2019 IDC Financial Industry Technology Application Scenario – Best Innovation Award’ for their next-generation TA system project.

Sunline’s Big Data team has provided data solutions to more than 200 clients in the financial industry including banks, securities, funds, insurance, trusts, as well as fintech companies.

Banks and financial institutions would face multiple challenges in times of crisis like the Covid-19 outbreak but with the right digital financial technologies, banks and financial institutions not only can provide uninterrupted services during such crisis but also efficiently manage and distribute government relief aids.

 

Check out how Sunline has helped banks and financial institutions provide uninterrupted, round-the-clock digital banking services amidst the recent Covid-19 outbreak.

 

In an era with rapid technological changes, constructions of information in commercial banks has gone through many changes in the course the decade and financial systems has undergone several upgrades and financial management is now faced with new challenges, which puts forward higher requirements on the financial system.

Sunline always put forth the right technologies to empower our customers in the financial industry. In this case, we help banks achieve process orientation, automation and ultimately realizing an intelligent financial management system. In the past two years, Sunline has helped Ping An Bank, Guangfa Bank, Hua Xia Bank, Rural Credit Bank Fund Clearing Center, Harbin Bank and Chaoyang Bank to establish the new generation intelligent financial management systems.

 

Sunline builds a new generation intelligent financial management system for China Guangfa Bank

After many in-depth exchanges, strict POCs and tendering processes, Guangfa Bank decided to adopt Sunline’s Intelligent Financial Management System for their financial management platform. The teams of both parties worked closely and successfully completed the construction of the technical version in less than two months and began pilot testing in the head office and three branches. In January 2020, the system has been used in the entire bank organization.

Guangfa Bank’s original financial system faced the following pain points:

•  Business staffs: Bothered by trivial matters such as booking air tickets and hotel reservations; complicated reimbursement and filling operations; insufficient system usability and convenience.

•  Financial staffs: There are many audit points, but the degree of automation is not high; financial work is highly repetitive and easily cause burnout. Some of the reimbursement business of the audit inspection branch still require manual accounts.

•  Management staffs: Insufficient refinement of financial analysis and insufficient support for management accounting.

Guangfa Bank New Generation Financial System customized more than 20 business documents through dynamic form configuration tools, customized dozens of business processes through the workflow engine and integrated more than 30 application systems to achieve a forward-thinking financial accounting platform：

•  Support intelligent OCR bill identification, automatic order filling and automatic invoice verification. Flexible, convenient and seamlessly connect with a diversity of business travel procurement solutions

•  Built-in intelligent audit engine to implement rule-based active risk interception

•  Integrated multi-channel billing method to support mobile office, improve work efficiency and improve user experiences

•  Create a concise and efficient intelligent process that provides the efficiency advantages of centralized sharing operations

•  Consolidate the foundation of big data management to realize closed-loop management for business and financial data. The system automatically integrates with Sunline’s General Ledger, Management Accounting and Financial Marketplace, which greatly improves the level of business management and operation analysis

 

It is imperative to establish an intelligent financial management system

Financial workforces are meant to help banks create value in management and operation efficiency rather than being trapped in trivial but massive accounting and data work. In order to achieve the ideal efficiency, current duties of financial workforces must be changed, and financial management must undergo transformation.

Sunline’s Intelligent Financial Management System enhances business insight from a financial perspective by making processes more efficient and making decisions with vision. In this process, it will also help the financial workforce to rediscovery their self-worth:

•  Financial staffs will be dedicated to improving service quality and increasing speed of response

•  Using data to help them discover loopholes and risks in the process

•  Ensure the action plan achieves the stated business objectives

•  Use rich indicators, information and tools to predict and report business results and influence business strategies

 

Sunline’s intelligent technology redefines financial management of financial institutions

Sunline’s Intelligent Financial Management System can better meet the financial management and control needs of financial institutions:

•  Enable the control of front-end approval, booking and payment travel reimbursements of all employees

•  Realize the integration of online and offline approval of mobile terminals

•  Enable full process coverage of budget management, procurement management, contract management, leased asset management and equity management

•  Enable follow-up management and risk control early warning functions

•  Enable automation, flow, refinement and control of financial accounting

•  Realize the transition and improvement from accounting finance to management finance to strategic finance

 

Highlight #1: Intelligent service means personalization of document process

Sunline Intelligent Financial Management System has introduced many revolutionary innovative elements such as mobility, socialization, automation, intelligence and big data which can comprehensively improve the financial management and execution of financial institutions.

 

Highlight #2: People-centric intelligent expense reimbursement platform

From Ping An Bank’s financial systems to the many systems of small and medium-sized banks, we can see that full expense reimbursement is a key requirement for the financial system upgrade this round. Sunline Intelligent Financial Management System integrates with advanced technology to provide customers with integrated expense reimbursement solutions and comprehensively simplify the entire reimbursement process.

•  Reimbursement: Mobile, self-service reimbursement needs are met, better understanding of reimbursement standards and financial policies and timely receipt of reimbursement funds

•  Operational: Comprehensively implement all financial policies through the process setting and parameter configuration with a system can quickly adjust when the reimbursement policy changes

•  Management: Reasonable cost allocation in the reimbursement process, timely discovery of cost and budget implementation deviations as well as effective detection and control of unnecessary expenses

 

Highlight #3: Enhancing business insights by integrating business with finance

We provide banks with a panoramic financial information system, allowing the financial work boundary to continuously migrate to the business side, providing real-time lag information, and process information as a result as well as establishing the correlation between internal and external information. At the same time, the systems allow customers to change post-accounting that is disconnected from the business, realizing business-driven scenario management and control as well as a service-sharing application platform that allows financial management to be more professional and accurate while providing strategic decision-making support for enterprise development.

With more than 10 years of focus in the financial sector, Sunline has accumulated the right knowledge and experience in financial transactions and accounts processing, allowing us to better understand the logic and essence of financial management in banking businesses.

Duang  Duang  Duang  ~

It is here，It is here with glory ~

Our annual conference was canceled due to the epidemic

The glory of Sunline

Across time and space

Took place as scheduled on 29 March

Let us witness the moment of honor that belongs to everyone in Sunline

 

Mr. Wang With The World in Mind

The commendation ceremony kicked off with the VCR of “Chairman Mr. Wang Changchun speaking about Sunline”. Mr. Wang first introduced the capabilities and achievements of Sunline. This year, Sunline is 18 years old. At present, all our capabilities have entered a mature stage and we are standing at the center of the stage in the domestic Fintech field. Over the years, the business system has maintained a leading position and have now successfully entered the Southeast Asian market. Sunline have made great progress in the field of big data and is very competitive in the industry. In the field of large value chains, we have the most complete product line in China. In terms of overseas business development, Sunline have completed the process from 0-1 and achieved profitability in 2019. When interpreting the reasons behind the rapid development of Sunline, Mr. Wang believes that, first of all, we have always maintained the business philosophy of “upholding the professional service”. Sunline is known in the industry as the “second technology arm of financial institutions”. This is because we have been focusing on the financial field, focusing on our best technical fields. We win customers’ trust with professional capabilities and customers’ reputation with excellent service.

 

 

As the source of Sunline’s development, Mr. Wang believes that talent is fundamental, and Sunline always maintain an “employee-first” company. The story of Sunline’s establishment began with the hope to build a platform to allow talented and motivated individuals to make use of their talents to truly realize the common growth of themselves and the company. For the past 18 years, Sunline has been adhering to the objective.

When speaking of the future, Mr. Wang hopes that everyone in Sunline can live and work in peace and contentment, and also through what we have done, we can continuously contribute to the development of the human race in decades and even generations to come.

 

CEO Jameson Li: Speaking With Numbers

After that, CEO Jameson Li gave a comprehensive introduction to Sunline’s operations in 2019 and put forth a higher outlook for the development of 2020. CEO Jameson Li said even though the overall economic environment in 2019 is relatively discouraging, Sunline has maintained a positive growth.

 

 

At the same time, with the steady growth of the core banking market and rapid development of big data and digital finance markets, Sunline’s market share in large financial institutions further increased in 2019 and the market winning rate remained stable. Sunline have set a higher growth goal and in order to achieve the goal, the company has prepared and deployed many strategies and will go all out to achieve the goal.

 

People of Sunline: Excellence As the Best Answers

Next, it officially entered the commendation section of the conference. The conference revealed five awards: Excellent Managers, Excellent Project Managers, Best Newcomers, Outstanding Employees and Outstanding Teams. Each awardee was screened with strict standards and the winners of the awards are all well-deserved. Sunline believes that with high aspirations, strong will and wisdom, anyone can strive to become better a better person.

 

 

（Online Commendation Conference Hosts：Handsome Mr. Zheng Kang & Pretty Ms. Ali）

It is worth mentioning that this year’s outstanding employee awards, as compared to previous years are divided into four awards: Efficient Execution, Beyond Growth, Open Innovation and Outstanding Performance.

The establishment of these four awards is based on the corporate culture of Sunline:

·         Those who maintain a clear thinking, logical rigor and efficient execution

·         Those who can think out of the box to constantly grow and transcend

·         Those who have the spirit of innovation, dare to be the first and constantly discover new horizons

·         Those who are passionate and proactive and turn outstanding into habits

It is precisely because of these different characteristics on the same excellent people of Sunline that enables the company to develop rapidly and be on the center of the financial technology stage.

Sunline thank you for bringing your own light and illuminating our direction!

 

 

When the honor pasts

The future is more promising

In 2020

Light up your fire

To become the brightest start

In Sunline

See you again next year

You must remember to become your better self

Remarkable spirits to ensure ongoing projects remain uninterrupted.

Even during difficult times, the heroes of Sunline choose to ‘hold the fort’, ensuring our customers’ system remain uninterrupted and allowing them to operate as usual. In order to ensure the safety and health of our heroes, Sunline has ensured our heroes are well equipped with face masks. 

Onsite support in Indonesia

In order to ensure the smooth progress of the bank’s ongoing project, two project managers in the project chose to stay, allowing other onsite project members to escape the Covid-19 outbreak and return home.

HQ has sent 200 face masks to our office in Indonesia and ensured the on-site project managers report their health status daily and take the appropriate safety measures as per Government’s and company’s guidelines. 
 
Onsite support in Vietnam

Three project team members from Malaysia has been providing relentless onsite support, covering for our counterparts in China who have been restricted in terms of their travel to Vietnam a few weeks earlier. 

Due to the shortages of face mask, HQ managed to provide 100 face masks for the use of project staffs in Vietnam to ensure the ability of operatives to continue to support the bank for a period of time.

Onsite support in Thailand
 
In ensuring that the project continues to grow and everything to be smooth sailing, the project team members from HQ and Malaysia is currently onsite as a support team. With dedication, one of our team member from HQ has even stayed in Bangkok since December 19th last year and had to celebrate Chinese New Year in Bangkok and away from family.

 
Preventive measures and scheduled health screening are also our top priority in preventing any spread of the current epidemic outbreak while maintaining a steady progress of the current project at hand.

 

With the current widespread of the Covid-19, there are still 10 of our project team members currently onsite for another project in Thailand for the past 3 weeks. They have dedicated themselves day and night and also their weekend in ensuring the timely completion of the project at hand.

 
An addition of 2 support members has also travelled to Bangkok recently, after taking health precautions and all necessary prevention step in preventing any viral spread. This is all in order to ensure a smooth project launch.

In total of 200 face masks are also currently under the arrangements of HQ to be sent to Thailand as an additional support and is expected to arrive soon. 
 
Providing support remotely
 
Not only are our onsite team dedicated in providing their unparalleled support, many others of our team have also showed their continuous support through their work remotely. Please be ensured that at Sunline, we provide our utmost efforts in supporting our customers not only in terms of the project at hand, but also the moral support in endearing the current outbreak of Covid-19.

We will continue our efforts in maintaining our work efficiency despite the difficulties faced by all of us. 

A big Thank You is well deserved by our dedicated team of front liners for their continuous efforts and support!

At present, due to the epidemic outbreak
and quarantine measures, branches for banks and financial institutions are
unable to operate. Hence, enabling financial services online and ensuring uninterrupted
daily operations has become crucial.

Sunline’s Financial Cloud Services Platform
enables banks and financial institutions operate normally via an all-online
platform.

Scenario one

◆ How customers open an account during the epidemic outbreak?

◆ How customers make money from saving’s interest during the epidemic
outbreak?

◆ How customers raise funds quickly for aid during the epidemic
outbreak?

Digital Core

Sunline’s distributed digital core allow
banks and financial institutions offer online account opening, wealth
management as well as business financing, allowing them to maintain
uninterrupted daily operations. The entire operations run online, with
technologies ensuring accurate identification and traceable process breakpoints
provide intelligent services that are simple, secure and convenient.

Finline is a one-stop, seamless, convenient
and intelligent financial platform for both banks and customers. With leading
modeling and big data technologies, the intelligent platform allows banks to
provide personalized products and services for their customer. Customers can
perform online account opening, wealth management as well as financing while
banks can achieve daily business – all in one platform!

Product Highlights

● Efficient and convenient anytime, anywhere

o    24×7 operation with fast and
simple online operation to reduce labor costs for banks and financial
institutions

● Safe and well-regulated

o    Advanced identity verification
tools to ensure the accuracy and security of customers’ information.

● Online at all times

o    Full-online operations and
zero-touch services without leaving home

Scenario Two

◆ How to perform financial distribution and services during the
epidemic?

◆ How to quickly release new financial products for customers during
the epidemic?

Product Distribution

Finline establishes a seamless open API
connection banks and financial institution through its own mobile client
portal. Like an online marketplace, multiple banks and financial institutions
can promote their services including banking deposits, wealth management,
funds, loans and credit cards on one platform, allowing customers to complete
banking and financial services online without leaving the home.

Product Highlights

● Well-regulated autonomous shelves

o    Banks can list and delist
financial products and services independently and individual transactions are
well-regulated throughout the process

● Fast and convenient

o    Financial products can be
uploaded and removed 24×7 online. Fast and simple operations reduce operation cost

● “Zero contact” online for a peace of mind

o    Full online operation,
zero-touch services availability during the epidemic outbreak

Scenario Three

◆ How to provide convenience for customers who cannot go out but
need money urgently during the epidemic?

◆ How can financial institutions solve customers’ frozen funds
during the epidemic?

◆ How can charity fraud be prevented during the epidemic?

◆ How to perform online large-value transactions?

Digital Risk Control

Sunline’s big data intelligent risk control
platform integrates online and offline massive data, including third-party data
to build a scientific risk model. The platform conducts anti-fraud
identification, judgment assessment and comprehensive scoring for the entire
customers’ loan application process. An intelligent risk management and control
allow accurate real-time decision making, helping financial institutions to
provide inclusive benefits to individuals and SMEs online.

Sunline distributed platform processes
large amounts of data daily and via a scientific credit risk system
self-learning model, comprehensively analyzes risk data and applies risk
strategies to accurately monitor the entire loan process, providing early
warning and stopping transactions accordingly. A real-time risk monitoring and
decision-making helps financial institutions minimize risks online especially
during the epidemic.

Through its own mobile client platform,
Bank of China’s Connect uses Sunline’s technology to strengthen its online risk
auditing capabilities, accurately identifying as well  improving accuracy and execution rate, empower
financial risk control with financial technology, and help banks launch small,
medium and micro enterprises online Financing business.

Product Highlights

● Intelligent services

o    Adopting cutting-edge technologies
like big data and AI enable risks identification and credit scoring and providing
intelligent services to customers

● Safe and well-regulated

o    Using an advanced risk control
model, 360-degree risks identification during the entire process of marketing,
customer acquisition, approval, lending, return visits and collections

● “Zero contact” online for a peace of mind

o    Provide customers with full
online automated credit services, zero contact without leaving home during the epidemic
outbreak

● Fast and convenient

o    Online application, automatic
approval, convenient loan, flexible repayment etc.

Scenario Four

◆ How to promote products to customers without them needing to going
out during the epidemic?

◆ How to promote benefits for customer referral during the
epidemic?

◆ How can customers enjoy preferential loan fee reductions during
the epidemic?

◆ How can customers make use of their spare time at home to get free
memberships through investment?

Intelligent Marketing

Sunline’s intelligent marketing via big
data analytics provides financial institutions with an omni-channel marketing
service functions to assist them in customer acquisition as well as customer
retention with intelligent marketing tools. Sunline’s Distributed Financial
Cloud Services Platform operates according to data analysis to achieve fast and
accurate market positioning, intelligently providing suitable services and product
to customers, increasing customers acquisition and retention.

As a mobile services platform, Finline
actively market its platform online through chat tools, social media, video
platforms, websites, public accounts, etc. to expose the financial services to
millions of users. Banks and financial institutions can acquire customers
online, while customers can easily enjoy online financial services at home. At
the same time, the platform also links to third-party platforms such as
e-commerce, tourism and medical care.

Product Highlights

● Intelligent customer acquisition via precision marketing

o    Based on big data and AI
algorithms, banks and financial institutions predicts customer intent, identify
high-quality potential customers and enable accurate marketing planning

● Online multi-channel marketing

o    Efficient online marketing
through chat tools, social media, video platforms, websites, public accounts,
etc. to expose the financial services to millions of users

● Efficient and convenient anytime, anywhere

o    24×7 hour online marketing
management with simplified marketing process. Efficient operations anytime,
anywhere

● “Zero contact” online for a peace of mind

o    Provide customers with full
online automated marketing services, zero contact without leaving home during
the epidemic outbreak

Scenario Five

◆ How to provide social services while avoiding cross-infection
during the epidemic?

◆ How to quickly and effectively expand service channels during
the epidemic?

Community Service Technology Management
Tool

Finline provides technical support for
banks through its own mobile client, assisting banks and financial institutions
to launch community services on public accounts. The management terminal can
generate a two-dimensional code to verify and manage community access
information, allowing communities to drive social services online without the
risk of cross infection.

Product Highlights

● Fast and convenient

o    Products and be generated
quickly and easily.

● Effectively expand service channels

o    Can be used in all areas of
bank and financial institutions’ branches, which greatly expands service
channels.

● “Zero contact” online for a peace of mind

o    Operate online to prevent
personnel contact and be more secure

Sunline technologies empower financial
institutions to carry out uninterrupted financial businesses, allowing
customers to enjoy convenient financial services online without leaving their
homes!

SABAH, Malaysia, Feb. 12, 2020 /PRNewswire/ — The Smart Sabah Initiative has kicked off its first phase – Sabah Pay, after State Government has given Sabah Credit Corporation (SCC) the mandate to set up the State e-wallet September last year. Running on Sunline’s Digital Banking Technology, the initiative will ultimately enable the State to support a powerful smart finance platform.

Sunline Partners with Sabah Credit Corporation (SCC) to Drive Smart Sabah Initiative

The underlying foundation of Sabah Pay is inclusion and diversity, designed and developed for all walks of life, including the unbanked. The main feature of the first phase of Sabah Pay is the centralization of cash collection for Sabah State Government, enhancing the State’s services delivery system via waste reduction, conveniences and improved efficiency. In the coming phases of Sabah Pay, digital lifestyle services like eKYC, virtual account, virtual financing, smart loan, multiple payment channels, e-parking, e-ticketing and more will be available.

As stated by CEO of SCC, George Taitim Tulas, “The key to a real Smart City is to enable services efficiency and ultimately improve the life of the citizens. Therefore, Sabah Pay is not only an e-wallet that allow cashless payments, but also the first step towards providing seamless financial services.”

CEO of Sunline Overseas Business, Matthew Chen also stated, “Sunline is honored to partner with SCC in the Smart Sabah Initiative. We believe our experience as well as continuously efforts and commitment in offering the most innovative technology advancements will help make Smart Finance for Sabah a reality.” 

In the digital era, users are expecting seamless financial services available anytime, everywhere. The growing competitions from Fintechs and an increasing array of new regulations are also driving traditional financial institutions to transform, in order to stay ahead in the competition.   

Sunline, pioneering innovations with the first JAVA based Core Banking System and Digital Banking System in China since 2002, has the largest installed base for both Core and Digital Banking System in the country. Sunline’s Digital Banking Solution empowers financial institutions transform the way they do business, allowing them to build a comprehensive digital ecosystem and remain top performing in the digital era.

In line with Malaysia Government’s Economic Transformation Program and Bank Negara Malaysia’s (BNM) vision of cashless society and virtual banking, Sabah State is taking the first step in initiating Smart Finance and Sunline is proud to play a major role in this initiative.