Blog

Recently, Sunline’s Intelligent Marketing Center is doing great:

·       Won the projects for China Merchants Bank, Bank of Ningbo, Huishang Bank and Bank of Guiyang.

·       Won the “Top 10 Excellent Solutions Recommended by Experts” and “Excellent Solutions for Marketing Innovation” awards.

·       Built joint solutions based on Huawei ModelARTS, RTD and DAYU.

Even major financial institutions are recognizing the strength of Sunline’s Intelligent Marketing Center:

Bank of Guangzhou

Wei Sheng, Deputy General Manager of the Digital Finance and Product Innovation Department

Sunline is a leading enterprise in the field of banking technology and the company’s marketing mid-end solution is a one-stop comprehensive solution that can be oriented from a business perspective, covering the entire life cycle of customer marketing scenarios and encapsulating the marketing process in a scenario. The solution provides banks with a full set of visualized and configurable templates in each packaging scenario to meet customers’ individual needs such as flexible operation and one-click deployment, helping business departments complete marketing tasks conveniently and quickly. It is highly recommended to the industry!

Rural Credit Union of Jiangxi Province

Jiang Ke, Chief Engineer of the IT Department

The solution relies on big data technology to build a label engine and strategy engine, supports a flexible and extensible system architecture, realizing the rapid assembly of lists and activities which has certain reference value.

China Guangfa Bank

Liu Wenlong, Senior Expert/National Standard Technical Evaluation Expert

The product technology is highly refined with fine label granularity and better data application effect.

China Securities Regulatory Commission

Tao Kun, Senior Vice President of the IT Department

The entire platform operating system is relatively complete and has good practical value.

Taikang Life Insurance Co., Ltd.

Du Yanbin, President and Chief Technology Innovation Officer of the Technology Innovation Center

The product is very focused. The marketing center covers data labels, portraits, algorithm models, marketing activities, marketing templates, etc. The strengths of the center are the capabilities of the center.

Let’s take a look at the strengths of this acclaimed Intelligent Marketing Center!

Sunline Intelligent Marketing Center has two outstanding highlights:

1.     It is based on big data technology so the platform is fully open up and can integrate cross-system customer data, maximize the use of customer characteristics mining and analysis results, achieving in-depth, accurate, cross-cutting and real-time marketing.

2.     Using big data, machine learning and artificial intelligence technologies, the platform automatically tracks marketing effects and continuously optimize marketing strategies to truly enhance the innovation capabilities of financial institutions’ products and services.

As well as the abilities to:

·       Fully introduce and integrate external data with internal data to improve customer characteristics, establish a customer full label system and realize customer segmentation management.

·       Use relationship graph technology to build and fully excavate a KYC graph to detect business opportunities as well as to realize the value enhancement of existing customers and the marketing of potential customers.

·       Through the construction of customer warning models, product recommendation models, high-value potential customers mining models, etc., will be applied to achieve customer retention and customer asset enhancement.

·       Realizing real-time event marketing with access to online channel data, realize real-time acquisition and feature analysis of customer behaviour data and clickstream data.

·       With the built-in strategy engine, a flexible and visual configuration of marketing rules can be realized and the background can be connected to the specific customer group to realize the rapid release and rapid adjustment of marketing activities.

·       Through monitoring and analyzing operation of the model, the execution of marketing activities, etc. can conduct a comprehensive analysis of the effects of marketing activities to achieve a continuous improvement of the marketing process, create a traceable closed-loop marketing management and achieve refined scene operations.

Nowadays, digital marketing has become a key factor in the development of retail business for financial institutions. Sunline has helped many financial customers such as joint-stock banks, city commercial banks, rural commercial banks and securities companies to build their digital marketing systems, empowering them to efficiently and quickly realize marketing planning and precise customer services, ultimately enhancing the competitive advantage of the industry in all aspects.

After 5 rounds of evaluations as well as 52 reviews by the juries from China National Center for Science and Technology Evaluation, the People’s Bank of China and heavyweight subject matter experts from banking, insurance, securities, funds and other financial institution to assess  the advancement and maturity of the solutions from more than 50 companies in the aspects of data labeling, portraits, algorithm models, marketing activities, marketing templates, Sunline’s Intelligent Marketing Platform was crowned winners for both “Top 10 Expert Recommended Solution” and “Excellent Marketing Innovation Solution”.

The 3rd Financial Data Intelligence Excellence Awards is dedicated to the advanced and outstanding solutions that can empower and be the new benchmark for the financial industry. Eight awards were announced to celebrate the significant reference cases of various financial institutions in the field of data intelligence.

Sunline’s Intelligent Marketing Platform takes marketing services as the core, information analysis as the direction and performance monitoring as the drive. Through internal and external data integration, data analysis and mining models, built-in decision engines, real-time processing technologies and visual analysis methods were adopted to effectively builds a 360⁰ customer service. From KYC to effective customer segmentation, precision customer marketing, personalized customer service and refined marketing analysis, Sunline’s Intelligent Marketing Platform realizes the integration of the entire marketing management process to help financial institutions achieve a data-driven precision marketing model.

·       T+0 real-time marketing through the introduction of real-time computing modules from transactional customer screening to channel distribution, enabling the entire process to be processed in real time, successfully upgrading the traditional T+1 marketing.

·       Quick assembly of lists and activities with the use of big data technology to build label and strategy engines, supporting a flexible and extensible system architecture and realizing rapid assembly of lists and activities.

·       Realizing the full lifecycle of marketing management by encapsulating the marketing scenarios and providing a full set of visual configuration templates for the bank in each packaged scenario to realize the personalized requirements of flexible operation and one-click deployment as well as to unify the management of marketing.

At present, Sunline Intelligent Marketing Center has been applied in many banks including joint-stock banks, city commercial banks, rural commercial banks, etc with good manifestation in terms of completeness and refined services, providing our banking customers with real scenarios and personalized capabilities, enabling them to accurately grasp customer needs, respond to market changes in a timely manner and improve service efficiency.

Huawei announced its Financial Partner Go Global Program (FPGGP) at the Huawei Intelligent Finance Summit 2021 held on 3 and 4 June. FPGGP will enable Huawei’s collaboration with partners in the financial services industry to develop industry-leading solutions, expand the global market, build the Fintech business ecosystem, create new value and achieve shared business.

Sunline was invited to the launching ceremony as the first board of directors along with Huawei and five other partners. FPGGP members will cooperate in five major aspects including policies and regulations, application scenarios, technical architecture, operation support, cooperation as well as promotion to drive global market expansion.

As the pioneer of Chinese financial technology company to venture overseas, Sunline has empowered nearly 20 customers in the Southeast Asia region in their digital transformation journey with its digital banking solutions within five years.

The key points to achieving high efficiency and agility in digital operations can be achieved through:

• An agile technology platform that improves the efficiency of the entire IT process on-demand from development, testing, release to operation and maintenance through efficient and automated continuous delivery with the use of distributed strategies that improve operational performance and enhance the flexibility of the platform with a microservice framework.

• Abstractly extracting the business theme of the bank’s digital operation and building a business-driven microservice capability application center to greatly reduce the coupling of the system and provide platform-based service capabilities for the bank’s business operations.

• Accelerating the construction of intelligent data centers that improve the timeliness and intelligence of data applications in digital banks.

• A digital scenario-based business assembly and sales center to achieve high reusability of the bank’s microservice capabilities.

Sunline and Huawei have had a multi-faceted ecological cooperation in the global financial field. Both partners have jointly launched solutions including core business systems and financial integration data warehouses that runs on Kunpeng computing system which were rapidly implemented to the city commercial banks, private banks, joint-stock banks and other financial institutions in China. At the same time, both parties are also actively working together to create digital banking solutions that export China’s leading models and technologies globally.

During the conference, Sunline and Huawei had announced the launching of the converged data asset joint solution. The solution is based on Huawei ModelARTS, RTD and DAYU to build marketing platform, risk control platform and data asset management platform capabilities to accelerate the development of financial data value and digital transformation.

Sunline delivered a speech on how to “Build a Data Management Application System to Empower Digital Transformation of Banks” with the integrated data asset solution, and sharing insights on detailed analysis on how the three – converge data asset management, intelligent marketing center and intelligent risk control platforms can help banks and financial institutions realize the integration of underlying data to data applications, intelligent marketing applications, intelligent risk control applications and data asset management through a comprehensive big data ecosystem.

Just as Ma Yue, Executive Vice President of Huawei BG and President of Huawei’s Global Partner Development and Sales said, “Consumer finance is developing towards full-scenario finance which requires a cross-industry, 360 scenario and three-dimensional ecosystem”.

Sunline has been actively cooperating with ecological partners such as Huawei to creating a new ecosystem in the financial industry and accelerate the development of intelligent financial solutions, creating innovations and new value to refresh the financial industry.

The People’s Bank of China (PBOC) has released the country’s “Fintech Development Plan (2019 – 2021) establish and improve the “four beams and eight pillars” for China’s fintech development, providing guidance for the construction of big data infrastructure in the financial industry, empowering these institutions to build big data capabilities into one of their core competitiveness. As a leading financial enterprise, China Power Finance is responsible for providing financial services to the member units of the State Grid Corporation of China and the service targets approved by the China Banking and Insurance Regulatory Commission. Building a big data platform has become an important project on the road to its digital transformation.

China Power Finance launches industry first enterprise-level big data platform

On 1 April 2021, all construction tasks to the first phase of China Power Finance’s enterprise-level big data platform project were put into full production and application, realizing the industry’s cutting-edge “stream batch integration” function, combining the batch computing and stream computing into one, minimizing operation and maintenance costs as well as improving the consistency of data calculation results. This marks an important step forward in the concept and technology development of big data platform construction for the finance companies in China.

Since the launch of China Power Finance’s big data platform, more than 33 million data services have been provided to the public. The strong supports to the daily monitoring of financial data of the State Grid Corporation of China has provided valuable statistics on the operation and management data of China Power Finance, highlighting the aggregation and value-added role of financial big data.

Three highlights in achieving the leading big data platform for China Power Finance

China Power Finance’s big data platform adopts a “stream batch integration” data lake construction architecture to build a comprehensive data platform that covers data management, data operation and data services. It is industry-leading in terms of technology, data model and performance:

1. The first dual management model of business and company management, truly realizing one data pool

The big data platform integrates the results and concepts of the unified data model for State Grid SG-CIM and the financial business industry, comprehensively planning the two major data models of company management and business management. At present, all business data of China Power Finance has been included in the data model. In the follow-up phase, the realization of the construction of the company’s management data model will continue to truly realize a unified pool of company data, fully meeting the needs of China Power Finance in data differentiation, standardization and characteristic management.

2. Advanced technology architecture with seamless docking of existing systems

The big data platform based on open source CDH enables planning of offline data and real-time data processing with fully incorporation of structured and unstructured data. Using impala-based memory computing to achieve efficient offline data calculations, Flink clusters to build real-time data processing routes, the popular BI tool to build the company’s data analysis platform, a user-friendly interface implements the data service mechanism, the fundamental plans of the blueprint for the construction of the China Power Finance data platform system gradually solves the problems of China Power Finance in data management, data analysis and data operation.

3. Improves data computing performance by leaps and bounds

China Power Finance’s enterprise-level big data platform adopts hierarchical design, memory computing and parallel processing mechanisms through cluster deployment, greatly improving the data computing performance. The data batch processing time has been shortened from 3 hours to about 45 minutes with an efficiency increase of 80%. Data accuracy rate has also been greatly improved, solving the bottlenecks issues in data accuracy, timeliness and efficiency.

Professional guaranteed road to building a big data platform

In March 2020, China Power Finance’s enterprise-level big data platform project was officially launched. Sunline sent a group of experts with rich experience in the construction of financial business data platforms to closely be involved in the project construction although it was during the high-risk period of the epidemic. In order to ensure the quality and progress of the project while avoiding the risks of the epidemic to the project, Sunline’s project team has always adhered to the SOP at the project site and adopted both virtual and physical discussion methods to advance the project progress in an orderly manner.

The two parties have overcome the resistance together and have successively completed the current situation analysis, demand analysis, design and development, system integration test, user acceptance test, performance test as well as other tasks on time.

The first phase was successfully launched on 7 September 2020 while the second phase was launched on 1 April 2021.

So far, the original reporting system has been fully switched to the big data platform, with more than 15 thousand total integrated source data items and more than 16 million collected data volume daily. It has successfully implemented 8 first-level business models covering 29 second-level themes. A total of 226 data entities and 7015 data items have been compiled into one source of internal data for China Power Finance.

The project was successfully put into production, enabling China Power Finance to be 5-10 years ahead of the industry in terms of architecture and performance. Sunline has once again created value for customers, helping China Power Finance to empower their digital transformation with once innovative gens and professional services.

China Power Finance has not only achieved a comprehensive upgrade of information technology and operational management capabilities but also as pioneered “stream batch integration” data lake construction project based on big data technology for finance companies, providing benchmark great significance in terms of modern data architecture to other finance companies in the country.

Sunline’s distributed banking core business system that runs on Huawei’s TaiShan servers was awarded the “Kunpeng High Flying Award for Computing Business” at the Huawei China Ecological Conference 2021 on 17 and 18 May for the successful display of outstanding achievements in full-stack domestic production for WeBank and Zhangjiagang Rural Commercial Bank.Sunline has been an important partner for Huawei Kunpeng Ecosystem for a long time and both parties have worked together to build a digital platform that combine the strengths of both partners in financial IT solutions and launch a core system based on Kunpeng’s converged data warehouse, empowering the digital and intelligent transformation of the financial industry.

The distributed core business system of Sunline and independently developed system and is the first to run on a distributed architecture in China’s banking industry with leading characteristics including seamless integration, flexibility, centralization, automation, modelling and localization. Sunline’s distributed core business system and Huawei’s Kunpeng Ecosystem have accomplished deep integration and comprehensive ecological verification including Kunpeng CPU, TaiShan servers, etc. realizing high performance, high scalability, high availability, cost efficiency, security, etc. which can comprehensively empower application acceleration of big data, distributed storage, ARM native, high-performance computing and database.

On August 2019, Zhangjiagang Rural Commercial Bank adopted Huawei TaiShan servers, marking the first core business system for a traditional commercial bank in China to use a domestic server when the system was officially put it into production. After nearly 2 years of production, the performance of Huawei TaiShan server has been running stably and can fully meet the current high performance and stability requirements of Zhangjiagang Rural Commercial Bank’s core system as well as the future business development needs of the bank in the next five to ten years.

Sunline and Huawei will continue to deepen their collaborations in core systems, big data, digital finance and other fields. Both parties aim to jointly build a full-scenario intelligent solution to help the domestic banking industry further accelerate the credit creation processes and promote the implementation of more innovative full-stack domestic products.

Recently, the optimization of Sunline’s new generation core banking system V8 running on Inspur’s K1 Power Servers have created an overall solution for the financial industry core system. At present, the solution has been put into use in Liaoning Rural Credit as well as Provincial, Municipal Rural Commercial Banks and a variety of financial customers with outstanding operation effect.

Empower Bank’s Core Innovation and Development

Relying on the advanced nature of the self-developed technology and rich implementation experience, Sunline has maintained a high market share in the field of core banking systems. In 2020, a new generation of distributed core banking system V8 was launched. It adopts the advanced architecture of “microservices + unitization” to realize flexible deployment, unlimited dynamic expansion, customer-centricity, financial productization and data service standardization, supporting banks in their transition from a transaction-driven accounting model to a customer-centric service model and realizing the ideal transformation path for banks.

As a high-end server manufacturer under Inspur Group, Inspur Business Machines relies on its strong design, R&D and production capabilities while adhering to the concept of customer first and independent innovation to provide customers with high performance, high reliability, high security and strong data consistency high-end server products.

According to the stress test results conducted in actual application scenarios, a quarter-configured Inspur K1 Power E980 server runs the core database and adopts a mixed load test. When the CPU usage rate is lower than 50%, it can process 26,000 transactions per seconds and is estimated to support the actual business load of 300 million transactions per day. If a general-purpose server platform is adopted, the hardware scale of more than 10 times is required to achieve the same performance index.

Sunline’s new-generation core banking system runs on Inspur K1 Power high-end server to create an overall solution and uses financial technology to integrate innovative advantages to accelerate the digital transformation of China’s financial industry.

Data speaks for the significant effects in Liaoning Rural Credit Union

Liaoning Rural Credit Union’s new-generation core system adopts Sunline’s core business system solutions. In August last year, with the smooth launch of the system, Liaoning Rural Credit Union achieved the dual transformation of business and IT architecture, comprehensively improving its financial innovation capabilities and further broadening the bank’s service channels. The new IT architecture has become the engine for the continuous and stable operation of the new core system. The solution has advanced technical architecture, stable performance, comprehensive business functions and strong scalability, which fully supports Liaoning Rural Credit Union’s product innovation, customer service, and payment Comprehensive financial services such as settlement have become the benchmark in the provincial rural credit system projects.

Inspur K1 Power high-end server is a mainstream platform for carrying financial core business systems. With its advantages of high performance, high reliability, high security, and strong data consistency, it will play an important role in the next generation of banking core business systems. The Liaoning Rural Credit Union joint solution combines Sunline’s new core advanced technology architecture and business capabilities with the powerful stand-alone reliability, computing power and scalability of Inspur K1 Power’s high-end servers, and cooperates with other high-availability technologies to allow the core system to avoid almost all unplanned business interruptions and ensure that the core system continues to provide services to the outside world. With the powerful performance of Inspur K1 Power E980, the night batch processing time of the core system is greatly reduced and sufficient computing resources are reserved for the rapid development of provincial rural credit in the next few years.

After the launch, the concurrent processing capacity of the new core system of Liaoning Rural Credit has increased from the previous 385 transactions/sec to a staggering 10,000 transactions/sec, the end-of-day batch processing time has been shortened from the previous 5 hours to 1.5 hours, the single account batch collection speed has been increased from the previous 20,000 transactions per hour to more than 500,000 transactions per hour and the efficiency is increased by more than 25 times, fully satisfying the development of Liaoning Rural Credit Union in the next ten years.

In the light of the performance optimization and stress test of the payment and settlement system of Rural Credit Union in 2020, Liaoning Rural Credit Union ranked first in multiple projects and the new core system delivered a satisfactory answer.

At present, the financial industry is actively carrying out digital transformation and reconstructing traditional businesses. Sunline and Inspur will further strengthen their collaborations in product research and development, program development, marketing and other aspects to jointly promote the integration and innovation of financial technology as well as striving towards a win-win situation.

The Huawei China Ecological Conference 2021 on 17 and18 May 2021 at the Shenzhen Convention and Exhibition Center saw the participations of tens of thousands of partners from China and abroad, discussing the empowerment of the digital reform of government and enterprises. Sunline, as an important ecological partner of Huawei in the financial field was invited to deliver a keynote speech.

Tao Jingwen, CIO of Huawei said at the convention, “Huawei will work with its ecosystem partners to gather intelligence and strength to build a digital platform and accelerate digital transformation. In the field of financial technology, Sunline and Huawei have achieved ecological integration in the field of financial technology and are promising partners to help accelerate the digital transformation of the financial industry.”

Sunline has been collaborating with Huawei in areas such as core financial business and big data business both domestically and overseas, launching joint solutions to help refresh the financial industry. Sunline delivered a keynote speech from three aspects: financial innovation applications, distributed cores and data, sharing the advantages the joint solutions with application cases during the convention.

In the Smart Finance Forum on May 17, Sunline shared “Financial Innovation Application Practice”, sharing the experience of credit creation in the financial industry and analyzing successful cases in financial credit creation. Sunline’s distributed core business system has formed a full-stack domestic technical route based on Huawei Taishan server + Tencent TDSQL database + Tencent TLinux operating system, which has been successfully put into production and with secure and reliable operation.

In the Data Driven Innovation and Joint GaussDB Ecosystem forum on May 18, Sunline shared the application and best practices for the Sunline’s distributed core system and Huawei’s Cloud GaussDB with an analysis of the integrated architecture from the technical level and application performance indicators. The joint program between the two parties has been upgraded to enable comprehensive services and solutions to the customers. The joint solution has high performance, scalability, economy, availability and security to fully assist the digital transformation of banks.

In the closed-door meeting on financial data governance, Sunline delivered a speech on “Marketing Center”, which introduced in detail Sunline’s intelligent marketing center in excellent marketing management, customer management, product management, operation management and label management and shared the broad application prospects of cost-effective solutions in cooperation with Huawei.

At the same time, Sunline and Huawei Cloud launched the joint solution for bank’s distributed core business system and Huawei Cloud GaussDB. The joint solution can be used for big data, distributed storage, ARM native, high-performance computing and database. The acceleration of applications has provided strong support to comprehensively guarantee data security. 

Sunline Distributed Core System also received “Powered by Kunpeng” Preferred Solutions with the advantage of building a full stack of credit bank core systems ecosystem.

Financial digitalization has reached a critical stage of development and with the help of the power and role of ecosystem in the financial industry to drive a series of innovation and upgrading of financial business, digital development can be further promoted to refresh the financial industry. Sunline and Huawei are highly complementary in the field of fintech and the two partners will continue to work together to bridge the new digital divide and move towards an intelligent world of the Internet of Everything.

Recently, Sunline won the “Best Industry Solution Partner” Award from Huawei for its advanced capabilities in the financial industry solutions.

Sunline and Huawei have an in-depth cooperation in the fields of core systems, big data and digital finance, launching joint solutions such as core business systems and financial integrated data warehouses that runs on Kunpeng computing system, taking advantage of financial technology and industrial ecology to jointly promote the innovation and digital transformation of China’s financial industry.

The Kunpeng Distributed Core Business Solution jointly created by Sunline and Huawei has gone through multiple cases and has formed a mature and complete solution that can achieve rapid replication. At present, the solution has been deployed in city commercial banks, private banks, joint-stock banks, etc., accelerating the realization of digital transformation and information technology security and controllability for the banks. The jointly built financial integration data warehouse solution also have its leading advantages, realizing the complete integration from the underlying infrastructure to the data application architecture and solving customers from data collection, storage and calculation to data services that can meet different scenarios with efficiency. It has been successively launched to 4 joint-stock banks and more than 10 city commercial banks to help customers promote the implementation of digital construction.

Sunline and Huawei are also actively cooperating to export China’s innovation and provide a leading model in terms of business and technology to the overseas market. In 2020, the two parties worked together to empower the digital transformation of BNC in Indonesia. Targeting Southeast Asia, the Middle East, Latin America and Africa as well as other countries and regions with greater inclusive financial needs, Sunline and Huawei provides financial solutions like contactless all-in-one loan solution to meet the urgent needs of global financial institutions and users for financial digital services during the post-epidemic period.

In the era of digitalization, Sunline and Huawei have jointly promoted the development of financial technology at home and abroad, leading the effective and comprehensive empowerment of the new generation financial business reformation and financial business development in China and even globally.